Some beautiful notes and thoughts on Sales and Salesmanship

Selling is the world's oldest profession. Ever since things have been grown and produced there have been both excess and deficiencies of goods.

Selling is one of the most important and difficult tasks of Marketing. Selling in business means the transfer of ownership of products and services to a buyer in exchange of money. It is concerned with the activities that convert the desire to demand. Modern selling is also closely concerned with product planing and development in addition to demand creation.

• Anyone can sell a one rupee item for 99 paisa.
• A man without a smiling face should not open a shop.
• selling a product is not an easy things, but the real test lies in selling yourself.
• sales-oriented accounts staff. why not ?
• Quality of Service before Profit.
• The best way to increase the sale of a product is to improve the service.
• Stop worrying and start selling.
• If your costs are going up, try lowering your prices by selling more.
• The Journey of a thousand miles(ie. a difficult sale)begins with the first sales call !
• Many a "last" sale has been saved by a final try.
• what people say they will buy, they don't.
• Courage at the critical moments is half the sale.
• Many a Sale has been won- or lost- in the first 3 months.
• Never Forget, gentleman, that we are salesman-not just demonstrators.
• Selling is nobble profession because it satisfy the needs of the buyer. Just likes a doctor cures a patient.
• Selling may be applied common sense, but it will need a good deal of training your commonsense and making practical use of it.
• Close the Sale other wise we are just wasting our time and working for the competition. Work systematically ans ask for the order.
• If there is any one secret of seling, it lies in the ability to get customer's point of view and see the things form his angle as well as form your own.
• Writing memos to the boss about sales is not the Same as selling.
• Listening to a customer's complaint is 90% of the Job; taking necessary action is another 7%. 3% is following up with him to ensure satisfaction.
• Good Salesman are problem Solver.
• First think, and then speak.
• More Sales are lost through inability to express one's thoughts and ideas than any other single cause.
• Evaluate a Lost Sale.
• once you have open your mouth and start talking your customer starts dissecting you.

SIXTEEN PRINCIPLE OF SALESMANSHIP

1. Recognize that the selling process is indivisible.
2. Understand the essence of Salesmanship.
3. Get the customer's viewpoint and then make him see yours.
4. Organize your mind for selling.
5. Always appeal to buying motives.
6. Plan the sale.
7. Know your merchandise from A to Z.
8. Understand the importance of your Presentation.
9. Develop a Sales personality.
10. Get the customer Attention.
11. Arouse Interest.
12. Create desire.
13. Handle people Successfully.
14. Close the Sale by using testing methods.
15. Build good will.
16. Close the sale by understanding objections.

• "A company's marketing environment consists of the factors outside marketing management's ability to develop and maintain successful transaction with it's target customer."- Kotler and Armstrong
• "Marketing is which is external to the marketing management function largely uncontrollable potentially relevant to marketing decision making and changing and constraining in nature."- Cravens and others
• "Marketing is a Social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others."- Kotler
• "Marketing is a total system of interacting business activities designed to plan, price, promote and distribute want satisfying products and services to the present potential consumers."- Stanton