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Some pointers to consider when designing professional layouts

Updated on March 23, 2017

There are important principles and rules that are essential to a successful design if you are designing the most basic prospectus or layout of a distinguished fashion magazine. Essentially the design of a newspaper, a printed brochure or a monochrome flyer all begin with the same basic and directive intent.

The purpose of any page is to attract the reader. Regardless of the type of print media - you want to captivate your audience and convey a resounding message. There are a number of methods to ensure this, but you need to make sure that you have covered the fundamentals.

Content has meaning. It is important to ensure that your message is well structured, concise and understandable. Regardless of whether it's informative or persuasive, your audience should be able to easily follow and understand any message you are communicating to them.
An effective layout is nothing without images. Make sure your images are high-resolution and of good quality. Before printing graphics - make sure that the color is accurate and that all images / graphics are in the printed format.
Consider the following when designing exceptional layouts:

The goal is to always have balance on your page. Your design should engage your audience and naturally guide them on the page. Work with the basic principle of a Z - formation as we read from left to right. So start at the top left of your page, move to the right and diagonally to the bottom left corner and move to the bottom right corner. You must place your information in these lines.
It is crucial to use a grid. This will not only keep everything in order but it will also keep your disposition well trained. You certainly do not want a messy page with drops of information, pictures and text everywhere.
Divide your text into short, concise and comprehensible sections.
Do not be afraid to leave space (white) in your layout. There is no need to fill your page with corners with pictures or text - it will only overwhelm your audience. Leaving space for your material to "blow" is very important.
Generate a focus area. It can be an image or a section of text that is the most important part of the page - make sure it stands out. Modify the size (scale) ratios to make it more visible. Catch the eye of your audience with good contrast and colors. This is particularly important when designing leaflets. Make your "hero" page stand out with appropriate borders, space and fonts.

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