ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Starbucks Motivational Principles

Updated on April 23, 2012

Successful organizations have their own effective ways of employees’ motivation. One of them is Starbucks. In fact, Starbucks has staff turnover rate of 120 percent lower than the average turnover and employees of Starbucks has 82 percent of satisfaction rate. This is because Starbucks treat their employees not just employees but as essential partners to their business.

Individual growth in Starbucks provides proper motivation for employees, but how? Based on the ERG (Existence, Relatedness and Growth) theory by Clayton P. Alderfer, every individual has their own growth needs such as self-esteem and self-actualizations. Growth needs includes desires to be innovative, productive and effective in performing their tasks. In other words, if an organization provides growth needs to their employees, then these employees will have proper motivation in order to work effectively. Growth needs are constantly provided by Starbucks to their employees, specifically training and education. Starbucks’ training and education includes “coffee education”, “learning to lead” and “business and communication”.

Based on McClelland’s Theory, achievementis one of the means for proper motivation and achievers want constant feedback. If employees have increasingly levels of ability, therefore they should be recognized such as providing them rewards. Rewards will make employees realized that they have achieve something since these serve them as feedback. Starbucks provides eighteen recognition programs, from Mug Award to the Howard Behar Award and bonuses, in order to promote achievements to their “partners” (employees).

“Katz and Kahn’s Motivational Patterns theory” states that rewards and instrumental satisfaction can persuade essential behaviors in a workplace. Rewards and instrumental satisfactions include; personal rewards such as pay incentives and promotions based on their job performance or merit and affiliation to provide social appreciation from own company (University of Rhode Island 2008). Aside from rewards, Starbucks provides various benefits for their “partners” as their satisfaction in order to induce partners’ productive behavior. Starbucks benefits include: health coverage such as Routine Care PPO and dental plan; life insurance; disability coverage; sick pay; time-off or “leave”; reimbursement accounts and other programs such as Tuition compensation and Employee Assistance Program ( 2008).

Another motivational principle of Starbucks is called equity. Equity means satisfaction of an individual based on how “fair” they are treated by their employers during their work (Scribd 2007). In other words an employee must feel that they are treated fairly in order to have proper motivation and satisfaction. Starbucks usually consider their employees not just employees but also “partners” to their business. In other words, Starbucks ways of treating their employees as partners are through giving enough training and education and providing generous benefits and rewards. Apart from that, Starbucks offers excellent working place for their “partners” and they usually treat their partners with respect and dignity – a part of their ethics program ( 2008).

Employees always play an important role for the success of a certain organization. In other words, the success of every organization will depend on employees’ creativity, productivity and effectiveness. Organizations must find effective ways for proper motivation of their employees. Motivation is the key for excellent performance of every employee. Different types of motivations have their own ways of encouraging necessary behavior of each “partner”.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)