Start a Cell Phone Repair Business in 30 Days - Day 6 - Create Your Business Name
By this point, you should have a pretty good understanding of how to repair cell phones. You have all of your tools, all of the required parts and have been practicing on iPhones and Galaxy phones for a while now. It is time to start thinking about your business. The first thing I think about when brainstorming any business idea are business names. The more memorable and catchy the business name, the better it will sell and brand. You don't want a name that is way too long or one that makes no sense. Let's talk about creating a business name for your cell phone repair business and the different types of elements you want to think about before deciding on your final name.
If You Don't Belong on Day 6, Start From the Beginning
- Start a Cell Phone Repair Business in 30 Days - Introduction
The beginning of a comprehensive guide to starting a cell phone repair business. This tutorial will take you step by step covering every aspect of the industry.
Easy to Say
The last thing you want is to have a business name that is difficult to say, hard to hear or strange to write down. You want to take something basic and add a creative twist to it. Think of big companies like Google, Amazon, Starbucks, etc. Their names are catchy, easy to say, easy to hear in a crowd and so simple you don't even have to write them down! Keep this in mind when coming up with a business name of your own. One rule about small business is that a lot of traffic comes from word of mouth and foot traffic.
Easy to Remember
This kind of piggy backs off the last point. Let's say that you have a customer who stopped by your repair shop because she saw it from the highway. She walks in, receives service and is really happy with her phone. She goes to tell her friend the name of the place and because it was 3 words, 7 syllables long, she has no idea where she went. If she didn't toss her receipt in the garbage by now she might be able to refer to that if you're lucky. The bottom line is that you want to create a business name that is memorable. You aren't shooting for a household name like Star Wars or Wal-mart, but something that at least has a ring to it.
Has an Available Domain Name
This is a pretty big deal. Before you come up with that really awesome, catchy name, make sure to check if a domain name is available. If you aren't familiar with domain names, it's pretty much a website URL. Kind of like hubpages.com, the website you are viewing right now. A website I use for this task is called instant domain search. All you do it type in the name and they will tell you if it is taken, up for auction or being sold by the owner. It will also link to a website like GoDaddy where you can purchase the domain name for really cheap.
Tips for Domain Name Choice
There are many dos and don'ts for domain name selection. For example, if you decided on the name Super Awesome Repair Store and the URL superawesomerepairstore.com is already taken, do not settle for a .co, .biz, .info etc. domain. Also, don't pick a name that ridiculous.
Try to pick a domain name that ends in .com and has a keyword like "repair", "fix" or "phone" in it. This will help search engines find your website and place it accordingly on the search page.
If You Get Stuck, Ask a Friend
I can't tell you how many times I've been stuck trying to come up with a business name. I get obsessed with a single keyword and try to stretch any possible synonym I can find to obtain an available domain name. If you are like me, try reaching out to a friend and tell them what your business is and see what they have to say. They might just have that magical word you've been looking for but couldn't find.
Once you have completed this chapter, you will be well on your way to using your newly acquired skills to start your own business. You will have a really cool business name and all the motivation in the world to get started. Remember to continue to practice fixing phones. It may seem redundant, but the longer you spend away from certain repairs, the more you lose that muscle memory you have worked so hard to acquire. When you are ready, move on to the next chapter.