ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Staying Relevant in the World of Technology: Small Business Growth

Updated on April 23, 2017

Staying up to date with technology is vital if you want to grow your business and become a success in the market place. There is no denying it. Technology is an ever-changing phenomenon. Tech designers introduce new and advanced software and hardware on a quarterly, if not monthly basis. These unique mechanisms are designed to make business operations more smooth and efficient.

When your business stays current with modern technology, you possess several advantages. For example, you can keep in alignment with your competitors, reduce cost and consistently grow your customer base.

Technological development occurs for the sole purpose of finding new and improved ways to satisfy customers on higher levels. Consumers are always searching for ways to increase the equality of the lives via products or services.

Small business owners who seek to improve their businesses with new tech items will position themselves to move ahead of the competition.

Modern technology

Simply put, using modern technology will increase the value of your business, increase the flow of operations, and enhance interaction with customers. Take communication, for example, if you desire to reach more customers you must take advantage of the various communication channels available to businesses today, such as video conferencing, skype, email marketing, podcasting, webinar presentations, Facebook live etc. The list can go on and on.

If you desire to keep massive amounts of data well-organized and accessible from any place on earth, you could invest in cutting edge data systems and platforms, including cloud computing.

Taking Full Advantage

Keeping up with the competition demands that you take full advantage of every relevant piece of technology that your budget can handle.

If you ignore essential technology, the smooth operation of your business is at stake and the competition will surpass you. But the usage of modern technology means quality products and services and increased customer satisfaction will be your rewards.

Staying Technologically Aware

As a Business Owner, Are you up-to-date with the latest trends in modern technology?

See results

Cognitive Technology

Cognitive technology is a form of digital technology guided by artificial intelligence. In other words, computer robots are designed to take on the role of a human being who make intelligent decisions and resolves problems.

Automation is a form of advanced technology being used in businesses across the world. Responsibilities and duties once assigned to human beings are performed with greater accuracy and items are produced in greater quantities.

Artificial intelligence (AI) is still in the process of being perfected, but such technology is the stuff of the future.

Small businesses maybe unable to invest in cognitive technology due to smaller budgets and lack of resources and connections. However, for those who can, they will excel above the competition and increase market share.

Beware: the downside of technology

Never put your full trust in cognitive technology or any technology for that matter. As technology grows so does the people who like to hack it. Cyber-attacks can destroy the function of the most advanced technology, resulting in a massive breach of private and personal data.

Great organizations, including both retail stores and banks, have been hacked, resulting in the millions of stolen identities.

In addition, advanced technology, because of its ability to duplicate the work of human beings, is responsible for reducing the need for human labor. As a result, many people have lost jobs and find it difficult to find employment elsewhere.

The Ever-Evolving World of Technology

Nevertheless, there is no stopping the growth and development of technology. Get used to new and improved digital mechanism. Never fear the unknown. Always be on the lookout for trends and ways you can outwit the competition.

However, as a small business, don’t go beyond your budget. Instead, wait until you grow enough revenue to invest in advanced technology. For now, use only the most essential technology that will allow you to stay competitive in the marketplace.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)