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Strategies for Using LinkedIn

Updated on February 14, 2013

Developing a LinkedIn strategy can prove to be very important for success and expansion for many of the professionals that use it on a daily basis. LinkedIn is an online network designed for professionals who want to give themselves an competitive advantage with regard to their work.


Using LinkedIn can be beneficial to professionals in many different ways, including the way it helps build and maintain a network of professionals that you can come to know and trust; a broader network than a professional who did not use LinkedIn would likely be able to build and maintain. With this network of professionals that you will become associated with through using LinkedIn, you will gain access to a collective of knowledge and information that is relevant to you, and would not otherwise have been accessible without the use of the LinkedIn service. LinkedIn gives its users the ability to discover and learn about various other companies that are out there, and to become aware of opportunities that would've otherwise gone unnoticed.


A keystone of strategy with using LinkedIn, is to take care when preparing and designing one's Professional Profile. The reason for this is that a LinkedIn user's Professional Profile will, over time, become a very helpful resource for documenting work history and capabilities. Once an extensive Professional Profile is developed, a LinkedIn user will be able to be discovered by others who are seeking their services, and this will dramatically increase the volume of work that a professional will have access to. This Professional Profile will be accessible via search engine results, and will serve as your outlet for notifying others about your abilities and services.


Using LinkedIn's search tool is another strategic element to having success with using LinkedIn; a user can search for other professionals within a given field, and this gives them the opportunity to connect and interface with professionals that the user would otherwise never have come in contact with. This can prove to be a serious advantage with regard to volume of work and available opportunities, since being able to connect with people who are far from you greatly amplifies the exposure that your work will have overall.


By utilizing a linking feature available in LinkedIn, users can directly connect their LinkedIn account with their professional twitter account, creating a seamless flow of information and exposure throughout multiple social and business networking sites. This is an important strategy for success to consider when using LinkedIn, since more exposure almost always translates to more work, more information, more opportunities, and more connections.


A final component to consider when determining effective measures for developing a LinkedIn strategy, is the practice of utilizing LinkedIn on your mobile device. The purpose being that you can maximize your benefit from using LinkedIn and also make sure that you are staying current/up-to-date on your network. If you do all of these things you will be on your way to crafting a successful LinkedIn strategy, and consequently your professional network will broaden immensely.

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