ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Strategy in Business & Social Media

Updated on August 6, 2014

Strategy in Business with Social Media

Volume 7, Issue 4, August

Formulating a strategy or pre-planning the development of a business plan and the actual way you would like your website to be viewed on the Internet is as important to the strategy of developing a product and marketing the product. The same is said when preparing a strategy for an enterprise that involves Internet usage and Social Media forums. The development of an E-Commerce plan is also essential and is engaged as a tool in the long term for the people who work in the enterprise.

E-Commerce Business Plan

Adaptation to selling style and pitch to the consumers who is the world in a worldwide audience on the Internet. The personalization and behaviors of the audience is imperative to the development of your enculturation of the E-Commerce Business Plan. The most important and critical reason for your insight of society and your current environment on the Worldwide Web is critical in evaluating your social media and social responsibilities to your consumer and most of all to your business. Links when setting up social media and tracking information to the social media behaviors of the current environment is critical on pin-pointing the drivers or belief and response systems that we naturally have as consumers who use the Internet.


A hypothesis is engaged to measure and use as the metric portion and action in the business. Making assumptions of the measurements is vital to evaluating and measuring the feasibility of a business.

A Hypothesis is developed to provide a comprehensive review of measurements and tests conducted including the testing of hypotheses data resulting in a one-sided test with a critical value probability determined of 95 percent or greater. The values exist in human resources, training, finances, and budgeting. This research included a compilation of studies, scales, measurements of populations that included the following elements and factors: Hypotheses Statement, Investigation, Hypotheses guide, Scales, Sampling, Alternate hypotheses: h (0): pi > .0098),Intervention, Objective (determination of disparity), Variable relevant information, Dimensional and causal relationships, and Cycle determinants.

The hypothesis is also set in motion when using behaviors and including different ideas based on the geography of where the business will be held and where the product or service will be sold. It is part of the human experience that ideas, behaviors, and previous experiences or environment interact with the business setting or environment; especially when it includes the driver of the behaviors or usage of language in context or content formats like advertisements.

Marketing and Segmentation

The marketing mix and segmentation plans are critical to a product or service survival and everything must be measured to ensure success of the product or service. The marketing mix involves the four P’s of marketing (Price, Product, Promotion, and Place). The place is important in this instance because Social Media has a very important presence on the Internet or Worldwide Web (E-Commerce).


According to the Merriam-Webster dictionary and the following words have this meaning:


The process by which an individual learns the traditional content of a culture and assimilates its practices and values.

Emotional affects:

Related to emotions or arousal of emotions, feelings, and sensibilities.

Affective beliefs:

Relating to, arising from, or influencing feelings or emotions (cognitive and affective).

The inclusion of the above behaviors in the and cultural exchange that happens between the consumer and the market where the business is held or performed. We include these behaviors in the hypothesis, marketing, and enculturation and development of the business plans where response bias and belief bias are fused with the outcome or measurements or metrics of the behaviors. Communications with our consumers or customers is critical to feel or assume the distribution of the product or service and whether or not be feasible to the company to produce. The business leaders and team of advisors want to ensure that the product or service sells.

There is software to measure some of the behaviors and some programs like Excel, Google Analytics, and Google Adwords assist with measuring some of the Social media sites at a nominal cost, minimal cost, or no-cost employment. More and more social media is using AI (Artificial Intelligence) to handle some of these tracking measures so that it could free up the time of the company IT staff.


Antonucci, M. (2011). 70 Percent of Americans Play Video Games. Retrieved from

Kotler, P., & Keller, K.L., Marketing Management (13th Ed.). Upper Saddle River, NJ: Prentice-Hall.

O’Regan, M., Askok, K., Maksimova, O., & Reshetin, O., (2011). Optimizing Market segmentation for a global mobile phone provider for both targeting and Insight. Journal of Advertising Research; 51 (4), 571-577 American Psychological Association.

Perrault, W.D., Cannon, J.P., & McCarthy, E.J. Jr. (2009). Basic Marketing: A marketing strategy planning approach (17 Ed.). New York, NY: McGraw Hill.

Simoneaux, S.L., & Stroud, C.L., (2011). SWOT of Pension Benefits: Issues of Administration, 18 (3), 75-78 (American Psychological Association).

Villaneda, R., (2011). Ticket to Growth: The benefits of networking through social media are optimal for small businesses.


http:// business/sony-untapped-audience-crowdsourcing-pr… Rasmussen Reports. (2011). Retrieved (2006). Five Best Marketed Companies. Retrieved from

<script type="text/javascript">

var _gaq = _gaq || [];

_gaq.push(['_setAccount', 'UA-38982041-1']);

_gaq.push(['_setDomainName', '']);

_gaq.push(['_setAllowLinker', true]);


(function() {

var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + '';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);




    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)