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TV Commercials In The Philippines

Updated on September 21, 2012

Filipino TV Commercials

I guess the old saying is true, that you miss stuff only after you lose them.

And I know, it does sound ridiculous that some of the things I miss from when I was still in the Philippine Islands were the Filipino TV Commercials.

Yes, and I am talking about those yucky and those singing-dancing-Bollywood-style commercials complete with their predictable story lines, corny themes, loony tunes and silly jingles.

But then again, I have been based in Southern California for close to ten years now and from what I have seen, all I can say is that I probably wouldn’t miss any of their TV Commercials, that’s for sure.

Thank your lucky stars (or in God if you believe in one) for the world-wide-web and for the video-sharing feature of most social networking sites and video-sharing websites such as of course

Why? Because now, you can watch all the best (and the worst of course) TV commercials. And you can get to see all the past and the present TV ads of almost any country, right on your computers.

Here is one that I have just watched that says, it is the Top Filipino Commercials:

Okay, even if I only knew four or five of the ads shown, it was still a treat.

Now if you google Philippine TV Commercials, you would see this nice page from entitled Top Ten Philippine TV Commercials That You Love. And of course they have a separate page for the Top Ten Philippine TV Commercials That You Love To Hate. Yes, I used to have a long list of that too, but now, I guess I love all of them (yes even the "baduy" or corny ones).

Going back to wikipinas, apparently wikipilipinas took a survey (they didn't give us any details about it though) and they came up with the Top Ten. Here is that list in its rank order with their corresponding video links (with one or two unavailable due to a TOS violation). Enjoy!

Karen Po
Karen Po
Suportahan Taka
Suportahan Taka

Top Ten Philippine TV Commercials

1. McDonalds – “Karen Po” at YouTube

2. PLDT – “Suportahan Taka” at YouTube

3. Coca-Cola – “The Coke Beat” at YouTube or YouTube related

4. Tender Juicy Hotdog – “Goodbye Carlo” at YouTube

5. Coca-Cola – “Kasama Ka, Coca-Cola” at YouTube

6. PLDT – “ Dugo-Dugo Gang”

7. San Miguel Beer – “Sabado Nights” at YouTube

8. Sprite – “Magpakatotoo Ka” at YouTube

9. Palmolive – “I Can Feel It” at YouTube

10. San Miguel Beer – “SiBoom” at You Tube


From that list alone, you would know that eating, eating out, beer drinking, soda (softdrink) drinking, telecommunications and personal hygeine among other things are big business in the Philippines.

And so is advertising a big business there as well, be it print, TV or whatever media. Movies and TV are also big.

And it is interesting to share that my wife and a few of her family members got to be cast as extras in a local Filipino film, who featured big name Filipino Showbiz Action, Drama and Comedy Stars. Throw in a few Sexy Stars and you got a hit.

Now if it wasn’t for the long waiting times in between takes and the heat and humidity at shooting locations, they probably will still be doing those film extra roles.

I have a friend before who is still a Print, Ramp and TV Commercial Model in the Philippines and have also appeared in numerous Filipino films. And it used to be at one time, he would invite me and some other friends of ours to his TV Commercial shoots and we would also be in the commercials themselves. So, that would probably explain some of my weird attraction to Filipino TV Commercials.

Anyway, I guess I like all those commercials in the list above.

But here is probably my favorite Philippine TV Commercial. I know a few of you will say that this is not an original Filipino commercial, but merely the Filipino version of the "I Wish" Coke ad.

But then again, this has been redone in different countries and in different languages and I believe the Filipino version came out the most outstanding, as it put a lot of more attention to detail, timing and choreography, it captured more of the local culture and the scenery plus the main and supporting cast were outstanding. Besides, the lead did a lot more other things than just walk in a straight line and handing out cokes and smiling while singing beautifully. Yes, not an easy thing to pull off.

So here, sit back, watch, listen and enjoy: (I swear I can almost smell the indistinctive sidewalk odors of downtown Manila in a hot and humid day)


World's Top Viewers of Videos Online

Here's a link to Youtube of the "I Wish" Coke commercial showing an English, a Spanish and the FIlipino (Tagalog) Versions.

So do you have your own list of TV Commercials that you love?

Also I know you have a long list of those that you love to hate, but let's not be hateful now. (We still love Floyd Mayweather Jr. even if he said those nasty things about Filipinos and Asians which are all over youtube right now).

If you are in the mood for more Philippine TV Commercials, I recommend this article about commercials and the local culture and spotlighting Jollibee TV Commercials.

And in case you are in the mood for some Classic Filipino Commercials, I added a few below.

Anyway if you are in general a TV commercial lover or not, please leave a comment.

And also feel free to share your fave commercials and also the video links and give a cheer or two to any homesick person or a sentimental fool scouring the internet (cyberspace) right now in search of their favorite (childhood) commercial, Filipinos included. And in case you didn't receive the memo, Filipinos are now among the most dispersed people in the world and also lately they have been tagged as the world's top viewers of videos streamed over the internet. Hmmm, what could be a reason for that?


Ten Philippine Commercials From the 1980s

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A Few More Commercials

Just wanted to add a few more classic Filipino Commercials. Enjoy.

Although these would most probably only appeal to those who were in the Philippines and who are 40 years old and older.

Circa 1980




Submit a Comment
  • J@ps profile imageAUTHOR


    7 years ago from Southern California

    Thanks ltlmstwntysx and thank you for sharing with us your own list.

  • profile image


    7 years ago

    Kudos to the author of this blog! :)

    I'd like to share my all-time favorite commercials of today's generation (because I was just born in 1996, so I would just include the TVCs of the 2000's.)

    Coca-Cola - The Coke Beat; Joy Dishwashing Liquid - Joy in My Heart by Michael V.; Fita - Sports Car; Rejoice - Sunod sa Galaw by Jaboom Twins; McDonald's - First Love (with Ang Huling El Bimbo as its background music); and many more! :D

  • J@ps profile imageAUTHOR


    8 years ago from Southern California

    Hello jolinabetts, you are so right. Thanks for taking the time to leave a comment and for the thumbs up.

  • J@ps profile imageAUTHOR


    8 years ago from Southern California

    Thanks nextyear... they are indeed.

  • jolinabetts profile image


    8 years ago from Kalamazoo

    I work in the advertising industry in Manila and i must say that Kudos to the creative team who conceptualize these ads. Its hard to please clients and it takes a toll at someone's life, especially for someone who is a copywriter who has a family waiting for her to come home. That's how it is. Big Better Ads with Filipino blend and hopefully aiming world class.

    Thanks for making this hub, the people behind those famous commercials are the unsung heroes of good marketing. Thumbs up for interesting!

  • nextyear profile image


    8 years ago

    Wow... These videos are great. :)

  • J@ps profile imageAUTHOR


    8 years ago from Southern California

    Thanks Carrie. Everything you said is spot on. Thank you!

  • carriethomson profile image


    8 years ago from United Kingdom

    wow this is such a unique topic to write about and you are right the old commertials make you feel nostalgic. they have a chramof their own and an old periodic feel to them. though i haven seen any of these commertials i can understand what you are talking about. voted up


  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    Thank you and when you are able to make your commercial and when you're rich and famous, don't forget about me. Catch you later.

  • ershruti304 profile image


    9 years ago from Shimla

    I have enjoyed every bit of your hub and was overwhelmed with the coke commercial. I wish I could also make such commercial one day

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    Thanks for the feedback crystolite. I'm glad you liked it.

  • crystolite profile image


    9 years ago from Houston TX

    This is a great and exiting hub I have read so far.I do enjoyed it.

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    Glad you liked it Scott33Thomas. Thanks!

  • scott33thomas profile image

    Manuel Porras 

    9 years ago from Germany, Colombia, USA, Panama, Mexico, Spain

    those commercials are very funny I love it

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    lol I know Ghostwriter... Thanks!!!

  • The Ghostwriter profile image

    Peter Yexley 

    9 years ago from UK

    This is a great distraction, I really enjoyed the Hub - well done!!

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    Hello Leo,

    Thank you for visiting. I have no idea what a semiotic analysis is. But regarding the wikipinas list, I mentioned that they did not provide the methodology on how they came up with such a list. My guess was they somehow made a survey. But because majority of Filipinos are young and live in the major cities, hence that list is just a representation of their preferences. Culture does play a big thing, and products that majority of the responders use and like, good music, easily understandable concept, something unique to remember and if it can move the viewer emotionally and/or intellectually then I believe those are the ones that are most likely to come up on top. Good acting and famous personalities also come into play.

  • profile image

    leo andrew biclar 

    9 years ago

    I am writing my master's thesis on the semiotic analysis of top ten philippine tv commercials. i wanted to justify how these top ten philippine tv ads loved by Filipinos. With this, i would like to ask how the come up with their list?how did they determine the top ten tv ads loved by Filipinos?

    thank you so much for the responses. they would a big help in accomplishing my thesis. God Bless.

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    I'll do that HubKing, thanks for the heads-up.

  • TheHubKing profile image


    9 years ago from Philippines

    The Boysen commercials are pretty might want to check them out...:)

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    Also check out all the related articles about other Philippine TV Commercials, check out the links above.

  • J@ps profile imageAUTHOR


    9 years ago from Southern California

    I just added a few classic Philippine Commercials, see below--enjoy!

  • J@ps profile imageAUTHOR


    10 years ago from Southern California

    Hello Christopher, good to know that there is at least one person who enjoy viewing my hubs, thanks!

    I shall endeavor to create more hubs that can be read, seen and heard. Yes, but let me pour one for myself too. Okay, all I have here is a diet Pepsi...that will do.

  • Christopher Price profile image

    Christopher Price 

    10 years ago from Vermont, USA

    Ok. I am apparently just as weird as you.

    This was one of the most enjoyable Hubs I have viewed.


    And that final Coke commercial was so pleasant I am going to pour one with some LTD and go out and sit on the porch and suck in the bounty of the last warm rays of the summer sun while my dogs cavort in the yard.

    Ya' got more?

    Write on.



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