Talk Up Your Business
How do you talk about your business?
One of the best things that your staff can do for your business or that you can do for the one that you work for, is to talk it up. But how do you do that?
One of the simplest and most effective ways to talk up your business is to use every opportunity to describe what you and your business do in an authentic, passionate and clearly tangible way. By discussing your business in an enthusiastic fashion, the people you are talking to, whether its a potential client or a random person at your local dog park, will leave the encounter feeling good about you and your business, even if there is no direct relationship in existence.
One of the key elements here, especially if you are a small business owner, is to use every social encounter as a chance to talk up what your business does. This is the verbal branding that is often overlooked in the marketing and communication strategy.
It is important to try and sound spontaneous but genuine and encourage anyone that works for you to talk in the same way. The reach of your staff can be extensive if you think about all of their business and social interactions.
And a really important tip to finish up on. When someone asks you how business is, don't say busy. It closes the conversation and new potential business down before it has started.
It is far better by saying that it is great and you have fantastic new products in, or great because you just landed a new important client. This makes it always appear that while you are doing really well your business always has room for new clients.