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Five Insulting Sexist Advertisments: Commercials that Insult Women To Sell Their Product

Updated on June 25, 2016

Many ads dumb down women to sell their products. Whether it be on purpose in an attempt to make people laugh, or just downright patronizing.


Rose Petal Cottage

The Rose Petal Cottage ad advertises a cubby house for girls, which allows them to do fun things such as laundry, cooking, cleaning, and looking after a baby.

The catchy jingle includes the lines:
"I love how my laundry gets so clean
Taking care of my home is a dream dream dream!"

I find this one sexist because for me, it seems like it's trying to force gender stereotypes on impressionable young girls, and for me seems like it's TRAINING them to aspire to be nothing more than a homemaker. I do not have a problem with stay at home mums. I do, however, have a problem with encouraging little girls that that is all there is to life.

Even barbie dolls have careers!

Nandos Ad

This is a fairly recent ad from Nandos. A friend of mine really likes this one, and argues that they are just playing to the dumb blonde stereotype and it's so over the top it's obviously just being funny.

For those who agree with my friend and think this is okay, I pose another question: if the black waitress and the blonde were to switch, so that the black woman was the one being portrayed as unbelievably stupid, would that be okay? It's interesting, because I don't think it would be.

Wedding Day Beer Ad

This ad features a woman on her wedding day asking her mother for advice on how to make a marriage work. The mother replies, telling her daughter to do all the work to make her husband happy, so he can spend time with his friends, to which the emotional bride says, "Oh, Mom!", grateful for her mother's words of wisdom.

With this one once again it's pretty clear they're doing it on purpose to be funny, which is evident at the end. I don't really like this ad, but do find the part in the Beer Company's board room quite funny, where the only female is just looking around in utter disbelief at the men who actually think it's a good ad.

Folger's Coffee

Both ads below are old ads from Folger's Coffee, which are very patronizing, for example in the first one, when the woman asks a question, and is told: "Like the sign says".

Have a look and see what you think of these two!

Mountain Grown

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    • profile image

      calculus-geometry 

      6 years ago

      The waitress in the boob burger commercial is cuter than the boob woman.

    • profile image

      Carl Wells 

      6 years ago

      "If a man said something like that to me he would be buying a new set of teeth!"

      Because physical violence is an acceptable response?

    • Wrath Warbone profile image

      Terry Chestnutt 

      6 years ago from Cleveland, Ohio

      Those last two are disgusting. The dumb blonde was an insult to me as a male; it assumes I am very interested in a dummy with big boobs. I don't like that. The little girls playing house did not bother me. Nothing wrong with being a house wife if that is what one prefers. I do my own laundry and cook for my girlfriend. These are just things that we all have to do at one time or another. I like to cook. All she knows about it is frozen dinners and the microwave oven. Her mother did all that when she was growing up. The one of the two men holding hands was offensive to me too. I don't remember what it was about. Thanks for a making a good point over all. Fun, stimulating stuff.

    • Jackie Lynnley profile image

      Jackie Lynnley 

      6 years ago from The Beautiful South

      Wow I can't believe these were actually shown and I have certainly never seen anything like them! If a man said something like that to me he would be buying a new set of teeth!

    • kwade tweeling profile image

      kwade tweeling 

      7 years ago from USA

      Rose Petal Cottage: ... I don't know what to say except that I would love to see a toy sword advertised for girls.

      The double breasted ad: I agree, if the roles were reversed society would be offended. I admit, I would laugh either way though. (Then again, I would laugh if they were making fun of white men having tiny packages. And I am a white man. I like humor.)

      Bud Light: It doesn't get much more awful than that. Of course, that was the point.

      My problem with the last two is not so much the sign as the patronizing message; "you must be able to make good coffee for your man to love you." Clearly when the coffee was bad, they were not respected at all.

    • NathanielZhu profile image

      Nathaniel Zhu 

      7 years ago from Virginia Beach

      Great points. My spidey senses tingle whenever I come across sexist/racist stuff and they tingled like crazy with these ads.

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