- Business and Employment
Five Insulting Sexist Advertisments: Commercials that Insult Women To Sell Their Product
Many ads dumb down women to sell their products. Whether it be on purpose in an attempt to make people laugh, or just downright patronizing.
Rose Petal Cottage
The Rose Petal Cottage ad advertises a cubby house for girls, which allows them to do fun things such as laundry, cooking, cleaning, and looking after a baby.
The catchy jingle includes the lines:
"I love how my laundry gets so clean
Taking care of my home is a dream dream dream!"
I find this one sexist because for me, it seems like it's trying to force gender stereotypes on impressionable young girls, and for me seems like it's TRAINING them to aspire to be nothing more than a homemaker. I do not have a problem with stay at home mums. I do, however, have a problem with encouraging little girls that that is all there is to life.
Even barbie dolls have careers!
This is a fairly recent ad from Nandos. A friend of mine really likes this one, and argues that they are just playing to the dumb blonde stereotype and it's so over the top it's obviously just being funny.
For those who agree with my friend and think this is okay, I pose another question: if the black waitress and the blonde were to switch, so that the black woman was the one being portrayed as unbelievably stupid, would that be okay? It's interesting, because I don't think it would be.
Wedding Day Beer Ad
This ad features a woman on her wedding day asking her mother for advice on how to make a marriage work. The mother replies, telling her daughter to do all the work to make her husband happy, so he can spend time with his friends, to which the emotional bride says, "Oh, Mom!", grateful for her mother's words of wisdom.
With this one once again it's pretty clear they're doing it on purpose to be funny, which is evident at the end. I don't really like this ad, but do find the part in the Beer Company's board room quite funny, where the only female is just looking around in utter disbelief at the men who actually think it's a good ad.
Both ads below are old ads from Folger's Coffee, which are very patronizing, for example in the first one, when the woman asks a question, and is told: "Like the sign says".
Have a look and see what you think of these two!