7 Deadly Website Sins - Stop Losing Customers!
Every minute of every single day, there is a multitude of people on the internet searching for exactly the type of information you already have on your website.
Convincing someone to visit your site, however, and then remain long enough for you to make a sale is remarkably difficult.
Research shows 72% of websites receive a grade of 59 or lower from web surfers. This means almost three quarters of sites, into which countless of hours of design, time and effort have been invested are repelling the customers they are supposed to attract.
Here are 7 ways to mold a strong online presence which will attract the clientele you desire, convince them to listen to what you have to say and then spend money.... and then keep coming back for more.
1. Annoying Visitors
If it annoys you when you visit a website, it will probably annoy someone who visit yours.
That’s right; the series of pop-ups, distracting ads and misleading links will only erode your credibility.
The majority of internet users today have a 'Fool me once…’ mindset - if your website’s behavior raises concerns about their online security or privacy, they will leave and probably won’t come back.
Instead of bombarding a visitor with a litany of flashy images and text, design a fluid website that lets the user explore of their own accord.
Clear, obvious links, a sitemap and engaging content will make this work a lot better than huge neon "CLICK ME!" banners.
2. Under-utilizing or Ignoring Social Media
The rise of social media has made it an indispensable marketing tool for the savvy business owner.
People love to feel like part of a group, and social media allows them to keep up with the trends that dominate their social circles. Getting a single 'Share' on social media is like opening dozens of customers' doors at once.
With virtually everyone in your client demographic using either Facebook, Twitter, Pinterest and You Tube or a combination of these and more, obtaining an eager audience and driving clients to your website has never been easier.
The social media juggernaut is ripe for the picking and best of all, it’s free!
3. Over-designing Webpages
Clean and simple is the way to go.
People looking to spend money prefer a sense of order over chaos and confusion.
Each page should state clearly what questions it answers for the visitor, and convey explicitly the next step they should take.
Steer clear of clutter. Remove redundant images and text. Reduce the information on each webpage to its essentials. Relegate what is superfluous to links.
Use panels and collapsible menus to maximize precious screen real estate.
Learn good web design
4. Disregarding the Mobile User
More users are accessing websites on the move from smartphones and tablets than ever before.
Because mobile devices display information differently from laptops and computers, a website designed for the desktop only is very hard to navigate on a smaller screen - the text and buttons become too small, and a single page is spread across several screen widths. Not very user-friendly at all.
'Responsive design' overcomes these issues to deliver a seamlessly integrated browsing experience regardless of device and screen dimensions.
Don’t ignore this critical and growing component of your client base - ensure that your website is available in both a desktop and mobile format.
5. Underestimating SEO
SEO has become the buzzword for online marketing, and rightly so.
SEO stand for search engine optimization, the system that search engines like Google employ to rank websites on their results pages for a particular search term. Essential components of SEO are keywords, meta tags and alt text, and each of these helps to elevate your website’s ranking.
Research shows that browsers prefer to type a name into Google and click on a resulting link over typing in a website address. The overwhelming majority of users do not even look beyond the first page of results, making it prime real estate that only requires an input of effective SEO.
Basically: Ignore SEO and your website will fail.
6. Not Blogging
A simple statistic to put matters in perspective: websites with blogs receive 55% more visitors than those that don’t.
A blog is critical for the versatility it allows.
For one, you can update content quickly and easily to reflect the keywords that are trending in your field to capitalize on your SEO research. Additionally, search engines prioritize websites that have fresh content in their ranking algorithms.
Blogs allow you to interact directly with clients, addressing their concerns, publicizing promotions, highlighting positive features and marketing yourself while not obviously doing so.
Importantly, it gives your voice the power to mold thought as a leader in your industry.
7. Forgetting Inbound Marketing
This differs from Outbound Marketing which revolved around outward investments like buying ads and mailing list.
Inbound marketing, on the other hand, is all about creating content that attracts customers and then turns them into promoters who share your content.
The three keys to effective Inbound Marketing are Content, Place and Time.
By harmonizing these elements for your audience, you create campaigns that feel like part of their day rather than an intruding advert. Combined with the social media prong we talked about above, Inbound Marketing is a goldmine waiting to be tapped.
The Inbound Marketing Bible
These points have not been presented in any particular order - you have to address each individual component because only a multi-faceted approach will allow your business to reach the heights of success it is capable of.
© 2016 Terrex