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The Advantages of Brochure Printing

Updated on February 10, 2012


Brochure printing is an advantageous marketing solution for business promotion large and small.

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The Idea of Brochure Printing

Print management companies can offer every business large and small a brochure printing solution that is just right for them.

Brochures are distinctive from flyers and handbills in their high quality paper, colour and finishing solutions. Brochures also tend to be folded so that the information is clearly separated rather than all lumped together.

Brochures are a unique approach to business presentation and marketing. The separated, or folded panels, allow your brochures to tell a story, introducing information in parts rather than an overwhelming block of words.

Why Choose Brochure Printing?

Brochure printing is an ideal solution for both businesses and clients. Their eye-catching, easy to read format entices readers to learn more and also allows them to take the information home with them, for later perusal.

The first and foremost reason is cost. Brochures are an effectively cheaper way to achieve mass distribution.

The second is the higher quality finishing that brochure printing is able to offer. Booklet brochures can be made of multiple sheets and can be either saddle stitched or perfect bound.

Brochures will also be able to display more vibrant colours on quality paper with either a gloss or matt finish.

The third advantage is that of distribution. Brochures are easily transported and distributed meaning wide audiences can be achieved in a relatively easy way.

Yet another added bonus of brochure printing is the ability for a brochure to continue promoting your message even when you’re not there! Because brochures are so portable, customers are encouraged to take them home with them meaning they can re-read and reference your message at a later time.

Finally there is the savings you receive with bulk printing. With brochure printing you will save money per item cost with the more brochures you print. This is advantage that doesn’t apply to other marketing methods and effectively means the more you print, the more you save!

How Brochure Printing Can Help You

But why choose to advertise your business through the medium of brochure printing?

Brochures are an inexpensive and productive tool for any business. They can provide information on a wide variety of subjects such as:

-information for tourists - such as guides to parks or maps.

-information on a special discount or offer - alerting readers to the main point of interest but also expanding on how purchase can take place.

  • information on the main services or products a business wishes to advertise. From company history to fun facts, you are in charge of what your brochure displays.

Brochure printing is designed to help you create, design and promote your company’s message. An efficient, cost effective tool that will create an individual recognition for your business.


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      markswann 2 years ago

      Great article! Once you have mastered your brochure designs and want to take it to the next level, you could look at using Video Brochures. They are a great mix of print and tech. You can get the video insert for your brochure at lowest costs available.


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