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The Basics Of How To Run A Successful Business

Updated on July 31, 2010

In today's labor market, good help is often hard to attract. Once exceptional employees are found, employers are often challenged to prevent them from straying off to competitors that offer higher wages or superior benefits. Fortunately, there is a way to establish relationships with employees to reduce turnover and enhance working conditions. By finding a perfect fit in the interviewing and recruiting process, managers can learn to nurture a company's well-suited staff, creating a productive and thriving atmosphere. From interviewing to managing, developing a few communication habits can turn running your business into a cakewalk.

Whether a staffing void is created by a two-week employee notice or the need to add people to handle increased business, employers find labor pool pickings slim. However, the task of finding and attracting qualified candidates doesn't have to be so wearisome if you knows where to start looking.

Ironically, the best time to find an employee is when there is no need for one. A manager should always keep a lookout for potential employees. However, when you need to do a more direct search, try these avenues:

  • Get referrals from other businesspersons.
  • Meet prospects at trade functions, workshops and association meetings.
  • Advertise in newspapers and online classified sites.
  • Put up internal postings.
  • Explore high school/college contacts.
  • Talk to people in the community.
  • Contact past employees, friends and family.

Contacting employees who have left is acceptable in today's job market. Calling people to find out that if the grass was as green for them as they expected isn't a bad idea. It was once conventional wisdom that once employees left, employers should not try to get them back, but not any longer. If they were good employees, see if they are happy and see if you can entice them back.

Other ways to entice candidates is to advertise the business' salary range and any benefits offered in newspapers and on job sites. There are many ways to aggressively recruit for a business in the very varied world of the online classified site such as Craigslist or Kijiji. In most cities those sites reach more people than the local newspaper! If your company's pay is not so great and benefits aren't in the picture, then you can accentuate the positive by highlighting other aspects of your venture.

Show that you manage a company without bureaucracy. Illustrate how the company treats people like individuals and add other perks. Companies are doing all sorts of things, like having their laundry done for their employees. Anything to make it easier for them.

Attracting potential employees starts with treating the existing staff well. It is imperative to have very close relationships with all of the staff, and to help them with personal problems, transportation, advance pay when needed. The company's  philosophy should be to treat people like the manager wants to be treated. That means helping each other when necessary.

Once candidates start showing an interest in the company, the process for selecting the best employee begins with a manager deciding what personality type best fits.

Continued in The Basics Of How To Run A Successful Business - Hiring


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    • Hal Licino profile image

      Hal Licino 7 years ago from Toronto

      I agree fully, especially on the need to nurture your clients. It seems companies these days will spend millions to attract new customers and once they have them, they treat them like crap! Very strange! :)

    • Russell-D profile image

      Russell-D 7 years ago from Southern Ca.

      Hal - my office had a sign reading "The 2nd Most Difficult Thing To Find Is An Idea That Works". Under it read: The 1st Most Difficult is keeping everyone's F-----g Hands Off it". Meaning keep the nay sayers and people who want in on it at bay. Also, 60 years ago, my boss said The Most Difficult Thing In Business is getting a New client. When you do nurse it, love it, give it your top drawer effort, the rewards will keep your business humming for years. I found that true when Ford-who we worked with for 8 years, gave us Hertz for our good work. We had a glory-filled 12 years tilltill Ford made changes who wanted their own team. David Russell