ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Basics Of How To Run A Successful Business - Immersion

Updated on July 31, 2010

Creative people can be crazy, child-like, fantastic and come right back and be serious, rational, analytical and evaluating. They can unbind their minds and return immediately to work in a structured manner.

Almost all of this is psychologically beaten out of us by the time we reach puberty… adults believe they should know answers to everything. Once we lose our capacity to be surprised, however, we begin to take it for granted and stop noticing possibilities.

Focus Or Immersion In The Subject

One of the striking characteristics of creative people is their willingness to totally immerse themselves in their subject, ignoring distractions while solving problems. The circus juggler, after many years of practice, coordinates many movements simultaneously while interacting with an audience.

Almost always, when someone makes a seemingly accidental major discovery, the individual has sat inside the subject matter for years. King Camp Gillette, a part-time inventor, was a salesman of beverage bottles, but had an itch to invent something very successful. One day a fellow salesman told him he should invent something that when used once we would throw it away, therefore, Gillette would always have a market for this product. Gillette liked this idea and tried to come up with that disposable product. He went through all the letters of the alphabet several times listing human needs and activities for a link. In 1899, he had his insight while shaving; everything came to him in a matter of seconds after years of thinking. Gillette's first version of the disposable razor was not too different from what many men use today, but it took Gillette years to overcome tremendous negativity. Many experts, including MIT staff, told him it was impossible to produce a strip of steel to last one or two shaves. In 1904, the first disposable razor was finally produced and sold.

Part of subject immersion is a matter of concentration. This is not easy today, when we are constantly stimulated by tending a business, thinking about staff scheduling, and talking with a colleague. Subject immersion further implies a love of subject. Creative individuals generally become so fascinated by their subject it takes on the quality of a love relationship.

Preference For Disorder

Creative people have a tendency towards disorder, but not necessarily towards messiness and definitely not chaos. One of the prototype creative people is someone who is a harebrained, messy inventor: disorder in the workspace can actually interfere with creativity.

But the creative person definitely prefers disorder in design. At Berkley, a fascinating correlation was noted between graduate students who were rated as being highly creative and their preferences for disorderly, chaotic and irregular figures, as compared to the preference of graduate students who were rated closer to the average for designs that were geometric, neat, and clean.

Disorder means " turbulence of the passions and discomposure of the mind," so it's not just messiness. These definitions are fully aligned with creativity to a far greater degree than the more pedestrian usage of disorder. This is why there is confusion between mess and creativity, and why so many people hide behind their personal mess as an excuse for their creativity. Many fields demand precision and order if anything is to be accomplished and this is the case with business. The creative business person uses the apparent disorder of the unconscious or the irrational to find meaning, vision and creation, while also working in an orderly environment.

A recent survey of Fortune 500 executives by an East Coast recruitment firm, ranked creativity more important than intelligence for success in business today. We don't have a lot of time to become champion creative minds, but anyone can foster the ability to let his or her minds roam free and become unbound. Few environments demand the practical application of creativity more than modern business, and probably no better environment to become inspired by displays of creativity than interacting with your staff and customers. Use it to your benefit!

Back to Start

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)