ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Basics Of How To Run A Successful Business - Sales

Updated on July 31, 2010

Everyone in business is in sales. The word 'sales' comes to us from a Scandinavian root that literally means, 'to serve.' If everyone in a company continually thinks of ways to help the customers, to increase service, then that business will grow. In a company continually dedicated to new ideas and improvement, employees are encouraged to create new departments and profit centers. There is nothing more exciting. The result is that the business that encourages and teaches creativity and superb customer service will flourish. However, if the employees whine and complain about customers, their boss, and their fellow employees, showing that they do not care if the customer is not served very well, the company can wither and dieā€¦ and often does.

When Ray Kroc began the McDonalds company, he told everyone he hired that no matter what their job, they were management trainees. He gave them all a badge to wear that read: 'Management Trainee.' Then he told them to think of a better way to do their job, or new ways they could help and please the customer. Then he instructed the employees to put their ideas into a 'suggestion box.' He rewarded them, praised them, and promoted them. The reaction of the employee was that they loved coming to work. They truly were management trainees on their way up.

What a difference it makes for a new employee to know they are on the way up as they clean the parking lot or do any other work. They smile at the customers because they are proud to be part of the management team. They catch the spirit and dream and become 'vision catchers.' Teach them to be a 'vision catcher.'

There is an ancient story of three men who were digging a ditch. When asked what they were doing, the first growled, 'Are you blind? What's the matter with you? Can't you see I am digging this miserable ditch?' The second looked puzzled and bewildered. He answered, 'I don't know what is going on here, but it looks like we are working on a building or something.' The third man said, 'I have seen the plans! I am part of the construction team. We are building a magnificent cathedral!' As he looked up at the questioner, all those around him saw the vision of what was possible in his eyes.

Marcus Aurelius of Ancient Rome said, 'If you can see it, and believe it, you can achieve it.'

The Search for Attitude

Today opportunities to improve our sales and customer service staff are at last at hand. Today we see a great change in our ability to hire excellent staff for our businesses. With good people very hard to find in the past, we often had to put up with people we wanted to release, but couldn't due to the fact there was no one available to replace them. Today, every newspaper, magazine and electronic medium reports layoffs and closures of businesses. This is good news. It means wonderful people are now searching for new opportunities.

Continued in The Basics Of How To Run A Successful Business - Selling Effectively

Back To Start

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)