ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Evolution of Online Shopping: The Social Shopping Network

Updated on December 16, 2015
Online Shopping
Online Shopping | Source

With the internet taking over many industries, it is no wonder that shopping online has become many peoples go to form of purchasing goods. From grocery shopping to clothes, our technology has revolutionized our shopping experience. What is interesting is that online shopping has taken a new turn. It is not only independent stores offering their goods online but a variety of aggregated shopping networks. There is a rise in the number of Social Shopping Networks and a growing interest in the idea of the "online mall".

In the past five years the definition of social shopping has drastically changed. As an article on states: "A mere five years ago social shopping usually meant a brand had a Facebook page, Twitter handle, and sharing buttons on their retail website. Now it's much more." The "much more" part is what I am interested in.

Social shopping, as it is referred to now, is the experience of interacting, sharing, liking, reviewing and buying items with other online users. It mimics the interactions of a shopping mall, which provides the reassurance one sometimes needs when making purchases. Online shopping is becoming a fun, social experience where people enjoy sharing products, creating personal collections and accessing lists of liked or wanted items of other online shoppers. This atmosphere makes it easy to share in the shopping experience with friends and find like-minded people all over the world.

Sites such as, have created this social environment people having been waiting for. Users can add products to the website from their favourite stores, enabling them to easily share with their friends and other users what they like. They also have a community blogging platform giving users the option to share their passions and shopping experience in a blog post. Other sites that offer a similar community are more product specific. Polyvore, for example, which focuses on social networking for fashion lovers. Their site offers a social shopping network based strictly on clothing products.

These sites are exemplary of the direction social shopping has taken. People want the social aspect of being in a shopping mall and these sites are giving them just that. What also makes these sites revolutionary is the ease in which shoppers can purchase and find products. Pages are catered to the different types of shoppers that are browsing. Sites like,, and that offer a wide variety of affiliates to shop from alongside non affiliates, have simple and organized nature which makes for a pleasant shopping experience. Whether you need to buy an item quickly or want to join in the social aspect of sharing and discussing products this is where it's at.

Many fears of our society becoming anti-social due to internet games and increasing accessibility are being subsided due to the rise in social networks. Social shopping is an extension of this human need to connect. These networks are augmenting the online shopping experience into something that only a few years back was not possible. It will be interesting to see the development of social shopping over the course of the next few years and see the innovative ideas each of the platforms will be offering the online world.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)