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The Google+ Failure at Social Media is a Ghost Town

Updated on February 28, 2012

Howdy, y'all. Come on into my circle. My special circle of friends where we can chit and chat, show pictures all damn day.

If you were one of millions who were curious about Google+, Google's challenger to the behemoth, Facebook, it is rather ghosty. It is a bit like, David vs. Goliath, isn't it? I mean, what in the world was Google thinking? It is also a bit like the "one hit" wonders that litter the music world. Facebook was first. Period. It dominates like an elephant over little Google+. Because FB was first and is like an icon (similar to The Beatles, maybe Madonna, in the music world) it is near impossible to be better yet alone try to compete for the same crowd and audience.

Google's plus is not their Chrome browser, which is the best. Google has the same problem that Microsoft had with Bing. Google searches remain their greatest hit. That set the trends. That was innovative and had never been done before (like many music legends) and when Microsoft tried to compete with Bing, well, it still has not been a huge hit. With Google+, Google has the same problem and should have seen it through their ego that the effort would not be worth it.

Google+ has 90 million signed up, FB has 845 million. The issue is not sign ups, but actual daily users and viewers. This is where the rubber meets the road and where Google has a lfat tire. With FB, the average minutes per visitor is 405, with Google+, a wimpy, 3 minutes! Even the other social media sites are better: MySpace-8 min., Pinterest-89 min., Linked In- 17 min., Twitter- 21 min.

The problem with Google+ is user laziness and bad timing. Users do have to learn the Google+ way, just as they had to do with FB. Users are not into learning yet another social media site, moving photos etc., to Google+ where many of their FB friends have not migrated to. Nobody out there in the Internet world wants more social sites, FB was first, it has similar features, it is THE social site, so in this case, change is bad. There is no need. Advertisers want active users and Google+ seems to lack those.

Initially, Google+ was a curiosity for those on FB, how was Google giant take down FB? So, millions joined up to check it out, like I did. The learning curb was there but not horrible. I did like the idea of circles very much. However, few of my friends signed up and I really did not want to spend a lot time dealing with it-it wasn't THAT important. Once learned, and once FB made it more like Google+, it was this that made using Google+ a waste of time. Now, I just use FB where I have been for a long time along with the other 800+ million.

Google should focus on other Internet ideas. This is their flop.


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    • freemarketingnow profile image


      6 years ago from California

      Google+ is growing rapidly but you're right, people are too lazy to learn and Facebook is still ahead!

    • perrya profile imageAUTHOR


      6 years ago

      Thanks. I think for most, it is correct. Sometimes, you just have to be the first!

    • alisha4u profile image


      6 years ago from New Delhi, India

      Nice to see you coming up with this Hub Perrya.

      Well-researched and nice compilation.

    • Kathleen Cochran profile image

      Kathleen Cochran 

      6 years ago from Atlanta, Georgia

      New Coke all over again. Good topic.


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