How Hubbers Should Approach Keyword Competition Research
Install the Moz ToolBar
Go ahead and type "Moz Tool Bar Plugin" into your browser and download the plugin. The only other tool you will need is my reference guide below.
The Moz tool bar is a nifty little tool that can let you quickly analyze several domain metrics about a website on the fly. Using the advise I gave you about how a hubber should do keyword research. You should be able to quickly analyze the top ten competitors for any keyword and see if it is worth even writing a hub about.
First of all, A Hubber should only be going for lower competition long-tail keywords, unless you have some serious weight and domain authority you can take advantage of. I venture to guess that most of us hubbers don't have that luxury.
Because you are targeting those low competition keywords, the biggest things that will matter is the domain authority, page authority, and some good placement of keywords in your hub. Other factors like anchor text and back-links are more important for higher competition keywords.
Key Word Research Reference Guide
Once you type you keyword into your browser after installing and activation the plugin, you will start to see Domain and Page Authority for the top ten ranking websites for that keyword. The top 10 results is the best way to gauge your competition.
The number of competing websites or anything else is completely irrelevant. Because your goal is to get on that top page, you with me? I'm going to analyze a couple of keywords to explain the main points.
1st Keyword:"retractable garden hose reel" - 720 searches a month
- The first result is an ebay listing
- The second result is an affiliate site
- The results under are big name e-commerce stores
- The affiliate site has low domain authority and low page authority
Interpretation: The fact that an affiliate site is ranking here is a green light to go ahead and write an article and try to rank for this keyword. Its a winner. This is a great example how you can outrank big name e-commerce stores if they are not using the keyword in their titles. If they are using the exact keyword, I would try to avoid it.
2nd Keyword:" best personal development books" - 880 Searches a month
- A Long-tail keyword that has big players in the top ten results
- Most have domain and page authorities over 20
- Only 2 websites with Page authority under 20
Interpretation:This is a long-tail keyword I would stay away from seeing that there most of the people in the top ten results are pretty strong.
3rd Keyword: "racing seat office chair" - 1300 searches a month
- Most of these results have High Domain Authority including one eCommerce site at number one
- Not many sites are using the exact keyword in their titles
- Most of the ranking sites have less than 20 as their page authority
Interpretation: This keyword is definitely rank-able with a little bit of time and dedication to a quality hub. Its wont be the easiest keyword to rank for, but definitely not the hardest.
Please keep in mind that there are different ways people will go about doing their keyword analysis, I present this as a quick way to see the competition at a glance before going into deeper keyword research.