ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Impact of Face to Face Communication on Your Home-Based Business Success

Updated on May 6, 2017

Face to face communication is still one of the most effective forms of communication, not only for home-based businesses but for any type of company looking to grow, whether non-profit or cooperate.

Although other communication channels, including all forms of advertising, are certainly necessary for reaching your target audience, such forms don’t possess the speed of connective trust which comes out of physical contact with customers.

When you can establish a relationship of trust with your target audience, you gain improved loyalty and increased customer acquisition. For example, going out into the streets, shaking hands and introducing your product or service to people who need and want it will go a long way in building recognition and trust.

One of the biggest mistakes a home-based business entrepreneur can make is to hide behind the internet and hope that customers will come knocking at his or her door. Such assumption is never the reality. You must go out and make yourself known to customers and other possible networking partners.

Making Yourself Known

What are some of the ways you can make yourself known? First, accept the fact that you are responsible building your customer base. No one else is. If you refuse to go out into the market jungle, you will never really get to know your customers personally. As a result, the growth of your business will be stagnated at times due to lack of market exposure.

Business Cards

One of the simplest thing that you can do to meet people is to pass out business cards wherever you go. Such approach is still effective. For example, whenever you are at an event or other people-gathering function, handing out business cards is an effective way to make yourself known. Distributing business cards gives you a chance to talk to potential customers and position yourself for instant connections.

When you laugh, and talk with people and make eye contact, you establish a bond, especially if you have a product or service in which people are interested.

Another major advantage of getting to know some of your customers personally is that you can always interact with them to discover changes in their needs and desires. Since the economy is always changings, you can take surveys and conduct personal interviews to obtain their feelings about current trends or technological advancements.

Assessing Your Face to Face Communication

How Important face to face communication to your business?

See results

Net Working Events

Running a home-based business in isolation can be difficult and lonely if you are not connected with others who are self-employed. Many start-ups fail because they choose to go at it alone without the support and insight into what is happening in perspective their fields.

For example, if you run a home-based photography business, you will do well if you are connected to Professional Photographers of America(PPA) or local or state picture taking groups who meet on a quarterly basis.

Meeting and engaging in personal interaction with people who love to do the same things you are doing provides its own inspiration.

Finding the Motivation

Chances are by working at home, you may have gotten too relaxed while working in your home-based business. When you find yourself in such mood, you must determine that you will not settle for less than your worth. Your worth millions. What makes your think others are worthier of remarkable success than you are.

Of course, meeting people face to face takes time, energy and a respectable wardrobe. However, excellence in business just doesn't happen out of the blue. Excellence must be earned. You must look at the big picture by constantly seeing yourself in the ideal situation. For instance, you might want to picture yourself at the top of the marketplace or see your home-based business earning a lucrative annual income.

Although motivating yourself can be difficult, the more you keep your thoughts positive by being around encouraging people, reading inspirational books and realizing that you are making a difference in the lives of your customers, you will make considerable progress and will most likely experience substantial success in your home-based business.

Getting Beyond the Awkwardness

In the beginning, it may be difficult for you to go out and meet potential customers or supporters. You may be shy or lack basic people skills. However, even though you will experience moments of awkwardness and comfortability, you are still responsibility for leaving the four-walls of your home-based business and making yourself known at times.

Getting beyond the awkwardness of meeting people will take courage and consistency, but the experience will eventually become more natural and you will obtain the inner excitement and joy of connection with others on a regular basis.

It took me several years to face the possible rejections, disappointments and abandonments sometimes experienced when dealing with other people. But eventually, I overcame people and begin to not take people-reactions personally.

The Bottom Line

The significance of face to face communication to home-based business success cannot be over-emphasized. We may hide behind a computer screen day in and day out but seldom do we make dynamic progress without getting out into the marketplace and meeting and interacting with some of our customers face to face.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)