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The Miracles Of CRM in Sales And Marketing

Updated on February 26, 2017

CRM as a Miracle for sales and Marketing

CRM is the acronym for customer relationship management. Effective sales process is the core of the business workflow that generates sales revenue, and connect the business wings with the suitable CRM solution yielding lump some profits. CRM system gives the right direction to the leads produced by the sales force. There are two ways this comes to the heed of the evolving business as CRM is developed keeping in mind the requirements of small sized enterprise and large corporations. The wide success of the CRM technology depends on the fulfillment of the specific requirement of the business, so the selection of the right CRM is the first step towards successful implementation and integration in the business.

The selection of the cost-effective web based CRM is the best choice for small to medium sized business with features that can streamline business work flow processes as you can customize CRM software as per your specific needs.

Why online CRM is the best as compared to the on-site CRM?

The online CRM gives the additional facility to log on to the centralized database with just the internet connection as compared to the extra investment of investing on a dedicated server in on-site CRM. In addition, you can set different access privileges on CRM online data to check on the relevant information being passed to other staff members. With easy access of the internet connection available round the clock sale professionals can perform sale activities while travelling or outside the office premise.

What are the uses of CRM application in sales and marketing?

CRM system boost sales and streamline sales, marketing campaign in addition to contact management.

Lead generation: This is completely automated sales management software that find new prospects and customers from different channels consisting of website visits, news-letter sign ups, social listening and calls.

Lead nurturing: The entire tasks of identifying prospects to lead won and qualify opportunity is automatically carried by the CRM system centralized database which preset emails and tasks.

Email marketing: The maximum outreach to the prospects is carried by consistent email marketing campaigns that is a strongest part of marketing team. This marketing work is completely automated by CRM solution as it streamlines email campaign, build email lists, and suggest product recommendations based on the customers buying behavior and the purchase history.

Sales forecasting: Sales forecast is an important functionality in the CRM system as it provides real time sales insight of the customer buying behavior. The business house takes more key critical business decisions on the basis of the future sales forecast by the analysis of the customer records.

MS Dynamics CRM is the best for SMB (small and medium size enterprise)

CRM Dynamics is a comprehensive cost-effective business software from Microsoft that goes well with the other Microsoft products MS Office, MS Outlook, Skype and Yammer. Depending upon the size of the organization as for small business you can use online CRM, and on premise & IFD purchase is the best for mid to large size organization. This is mobile friendly as it is available for all versions of CRM software as you can use it on your smartphones, tablet, desktop effectively. This can copy customer contact information from MS Outlook and sales information from MS Excel while providing detailed analytic reports.

All-new MS dynamics 365 lead digital transformation with intelligent and productive features

MS Dynamics 365 is complete combination of cloud-based CRM and ERP that comes with productive and intelligent features. This is based on the common data model that can be customized for business processes. MS Dynamics 365 comes with tight integration with other apps like Office 365, Azure IOT, Cortana and Power BI. These apps are available in Microsoft App Source.

Office 365:MS Dynamics 365 will be integrated with Office 365 using common data model

Azure IOT: The sales field technician can monitor on the Azure IOT connected devices as all the information of the malfunctioning devices goes in the CRM centralized database.

Cortana: This is a voice digital assistance that provide information on customer accounts, sales activities, and opportunities.

Power BI: This is a software on business analytics service provided by Microsoft for creating visualized reports and dashboard.

Conclusion:

Having an evolving business with massive customer interaction on a daily basis you can implement robust MS Dynamics CRM software in your organization by MS Dynamics CRM Consultant that will provide improved customer relations management with real time sales insight.

© 2017 Cynoteck

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