- Business and Employment»
- Marketing & Sales
The Most Important Qualities You Need To Be Successful In Internet Marketing
First, Give Them What They Want And Don't Ask For Anything In Return
Let me begin by saying that this Hub will barely scratch the surface of things you need to be successful through Internet Marketing. The problem is that if you get too much information at once, you risk not being able to implement everything you learn and you may even be overwhelmed. By taking in small amounts of information and putting it into action a little at a time, you will find you can be more productive. With that said, let's get right to it.
The answer to the question of the most important qualities you must have to be successful in Internet Marketing is very simple. You need to be honest and you need to have the desire to help people without wanting something in return.
First, let's talk about helping people and why that is so important to not expect anything in return. To start, we should examine why most people even get on the Internet. Contrary to popular belief, most people who get on the Internet are not looking to buy something, they are looking for some kind of free information. So whether they have a medical problem they are looking for an answer to or they need to find if there is a product that solves an issue they might be having, for the most part they are looking for free information. This means that most people will not have their credit card in their hand as soon as they turn on their computer. So how do you get those people to buy from you? This is the tricky part because you already know they aren't ready to buy anything. This is the part where you give them what they need, a solution to their problem. It could be a recommendation for a product you are selling or some free information that will answer the question that they were searching for. This is important to give you credibility in the market and it will show that you are the expert they want information from.
From a humanity standpoint, I think it's important to help people whenever possible. Showing people that you care and that you are not as concerned with making money as you are with providing them with valuable information can only do you good in the long run. Some people call it "paying it forward" and I think that is an accurate description of what you need to do to gain the trust of the viewing public. So give because it feels good to give and don't ask for anything in return, you will be rewarded so much more when the time is right. First things first, though, and your first thing is to set up your website where you are giving the people what they want.
Honesty Is The Best Policy
Now we can talk about honesty. In Internet marketing, the trick to being successful is to make a name for yourself in any one of a thousand markets, or niches as they are called. As we just discussed, you do this by getting your name out there as someone who has a great knowledge of that particular niche. You become the expert people want to go to for answers if they don't understand something. Having said that, make no mistake, you need to be sure you know what you are talking about or your visitors will know you are a fake. You see most people visiting new websites already have some knowledge of whatever they are searching for. If you try to make them believe you are an expert in an area you know very little about, they may call you on it and expose your lack of knowledge. This leaves you with two choices, either learn as much as you can about your niche and become an expert or forget about it and move on to something you can be an expert in. The last thing you need as you are starting your business is for people to find out you are a fraud. Don't give them that opportunity. Market to the public as honestly as you can and you will earn their business through the trust they put in you.
The Trick To Making Money
Now that you are an honest, trustworthy, giving marketer and you have hundreds of people coming to your website everyday, how do you turn them into customers and actually make money? For many, this is the part of the equation that is never solved. And while I want to explain every aspect of how this is done, it would take much more time and space than I have here to review everything. So I will touch on a couple of the most popular ways successful marketers use to make money everyday.
The first would be to use an auto-responder. For those of you who don't know what an auto-responder is, in simple terms it is a tool you use to collect names and contact information of people who visit your site. You would then have the ability to earn money through email or phone marketing with the information your visitor willingly gave you.
(For more information on how auto-responders work, visit AWeber, the only auto-responder I recommend)
The final way to make money I will be discussing is by placing ads or banners on your website. While this is not going to make you the most amount of money you earn from your website, it certainly doesn't hurt. Strategically placed banners or advertisements placed on your website will make it seem like you are not trying to sell them anything but offering yet another solution in a market you already know they have interest in. Many people who are looking for free information will click on banners and ads just to get an idea of what you will be getting and for what cost?
As I said before, I know there are many other ways to convert visitors into customers but I just don't have the time or space to go into it with more detail. So I will leave you for now with hopes that my writing was informative and will at least give you a better understanding of things you may need to work on to be a more successful marketer. If I have confused you or if you need a more detailed explanation, you may contact me through the Hub Pages or you can visit my website:
The Truth About Internet Marketing
(Cannot provide link due to Hub Pages restrictions so please message me if you are interested)
Once again, thank you for visiting.