- Business and Employment
The One Dollar House
A 1917 Sleight of Word Ad
When I first spotted this tiny ad in the Canadian McClure's Magazine of 1917, my first thought was - I know that things were less expensive back then but a house for a dollar? I must read on!
Well, not so fast, overexcited old-ad fanatic (said I to myself)...for a dollar, of course, what you get is some Bungalow Designs, a "big book" with more designs for "100 Artistic HOMES" (clearly more exciting than houses that use lower-case letters) and 4 months of a magazine subscription.
Which is a reasonable amount of stuff, but still...the $1 house is what I really want! I wouldn't mind that artistic bungalow in the picture either - it looks a bit Arts and Crafts, or like what is called a California Bungalow, though those usually had a second half-story with a gabled window.