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The Party Business Model: Make Sales at Parties

Updated on August 30, 2013

Have You Considered Party Business Sales as a Business?

Oh no. You just got another email inviting you to a party. Not just any party. You will have to go and look at merchandise at this party. You'll get the hard sell. Sure, it will be fun. A lot of your friends will be there. They'll serve wine and appetizers. But you'll be expected to buy something . The salesperson will probably even give you the pitch to host a party at your house next time (you can earn rewards if you do so). Heck, you may even get pressured into signing up yourself to sell the stuff. Susie will tell you that she and her husband took a trip to Hawaii last fall with all the bonus points she earned since she started with the company. Its all so great!!

Sound familiar? These days more and more women (not men very often) are getting involved in businesses in which they sell products from home and earn rewards by signing up additional sales people to also sell products. When they convince friends to host parties for them at which they hock their goods, those friends get free or discounted products It makes you wonder how high the retail prices are on these items.

Of course, this all started with the Tupperware parties waaaay back in the 1950s and 1960s. Today, the various companies that my friends are involved include:

  • Mary Kay Cosmetics
  • Arbonne Skin Care and Cosmetics
  • Southern Living at Home
  • Cookie Lee Jewelry
  • Silpada Jewelry

I have also seen intriguing commercials showing women having a total blast at sex toy parties. These are called "Passion Parties," and *ahem* they run the ads in the morning when I'm on the treadmill, wondering why, in God's green earth, this stuff is on TV in the morning! Still, I haven't gotten an invitation to one of these parties yet. I may be too old.

Tupperware Party

Do it Right and Improve Your Sales!

Before You Sign Up to be a Party Salesperson

Before you consider signing up to be a consultant for one of these companies, you should gather their literature and talk to one of their ex-consultants.

Yes, that's right. Someone who is no longer with the company.

Ask what they liked best, and worst about the business. What was required for initial outlay? (most ask that you put up at least $100-200 for a "starter kit"). How many parties do you have to book a month? How many sub-consultants are you expected to sign up? Sometimes, it may make sense to be a consultant for certain companies, if only just to get discounts for yourself (i.e. Mary Kay or Avon). My mother-in-law introduced me to Mary Kay cosmetics 15 years ago, and I still love the stuff. But no, I'm not a consultant. If I was to sign up to sell anything, though, that might be it.

Ask about shipping costs. Who pays? The company or the customer? How often does the merchandise change? How often will your customer need to replace their merchandise? With makeup, you may have loyal customers with repeat business, but each item is low cost. With jewelry and home décor, your customers may not buy as often, but sales will be potentially higher. Getting back to the sex toys consultant. I really can't imagine too many repeat customers (boy, that would be embarrassing, wouldn't it?). But if you can find a fresh base of new victims each and every time you have a party, more power to you and the dildos you sell.

There is no limit to the type of items sold in the party business setting. Just the other day, on NPR, I heard about women selling taser guns to each other at a party. They all got bolder and bolder, shocking the poor target one, by one. And yes, some of the taser guns were pink. Unbelievable. The woman salesperson sells at least one $400 gun per day. Not bad.

Information about PartyLite (Candles)

© 2008 Stephanie Hicks


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    • profile image

      Fashion Jewelry 6 years ago

      The party business models are fond for wear fashion jewelery and they always wear very trendy and unique jewelry


    • stephhicks68 profile image

      Stephanie Hicks 9 years ago from Bend, Oregon

      Hi Patkagmak, I expect that more and more people will try the party business model after being laid off, or just trying to earn extra money in this economy. Good point aout targeting your market. No sense inviting a bunch of people who will not be buying. I'll check out your blog. Cheers, Steph

    • Bonnie Ramsey profile image

      Bonnie Ramsey 9 years ago from United States

      When I started out in Network Marketing in the early 80's, I tried a few of these companies. Great products but the compensation plan leaves a lot to be desired. I certainly agree with the tupperware remark. I always thought that it made no sense at all since it all has a lifetime warranty on it. Sooner or later, they will sell themselves out of business unless the population really explodes LOL. I love the stuff but DANG! You can only have so much of this stuf before you have to build on an extra room to store it all!

      In the business I am in now (also candles but NOT partylite) home parties are just an option. I think home parties have sort of lost their popularity over the years. I am scheduling a few just for the fun of it but I don't expect I will be depending on strictly parties for the income. I have many more avenues available that can do far better for me. Great hub and sound advice!


    • Christina C. profile image

      Christina C. 9 years ago from Central New Jersey

      Very enjoyable article. I don't think there are many written about this subject? My favorite part is the oldie picture you have at the top...I am a big fan of anything from the 1930's thru the 1950's! I am also a network marketer and enjoying it very much. Never have I learned so much in work I have done, and met so many great people. Looking forward to the million dollar mark as soon as can be! Keep writing have a real talent there!

    • profile image

      Laura 9 years ago

      The most popular out here: Partylite candles (to die for but I'd never sell them) and Pampered Chef (kitchen gadgets that you can never remember to use!). Oh yeah, and Home Interiors. Really tacky stuff for your home or office!

    • stephhicks68 profile image

      Stephanie Hicks 9 years ago from Bend, Oregon

      Thanks Angela! I had fun with this one! :-)

    • Angela Harris profile image

      Angela Harris 9 years ago from Around the USA

      Taser parties? Really? I love the sentence "But if you can find a fresh base of new victims each and every time you have a party, more power to you and the dildos you sell."

    • stephhicks68 profile image

      Stephanie Hicks 9 years ago from Bend, Oregon

      Awww - thanks Lissie! Your Hubs are always fantastic. I would say the same thing about your entries. Thanks for reading and commenting. LOL about the Tupperware. So true!

    • Lissie profile image

      Elisabeth Sowerbutts 9 years ago from New Zealand

      Ive never understood tupperware - from the sellers point of view - the stuff is indestructable - I have quite a set of stuff that my mother bought and used and then I inherited - it must be 30 years old and its still works fine - seals, airtight etc - no repeat business from me ! Great hub - I read it before Ientered yesterday and figured I had no hope of winning!

    • stephhicks68 profile image

      Stephanie Hicks 9 years ago from Bend, Oregon

      Well, I'm not a business major, but it would appear to be so. The first woman continues to get credit for the sales of the women that she convinces to sign up to be sales persons. The more they all market, the more it works to their overall benefit. I guess you really want to be the "top" salesperson. But in any event, I think it differs from company to company. You really have to read the small print.

    • PenmanZee profile image

      PenmanZee 9 years ago

      Educate me. Is this what is called multilevel marketing?

    • profile image

      Abhinaya 9 years ago

      Very informative tips for those who want to get involved into the consultant job.But it must be embarrasing for women to meet clients who ask all sorts of questions.Great hub!

    • stephhicks68 profile image

      Stephanie Hicks 9 years ago from Bend, Oregon

      I heard about it too. The scary thing is that the tasers go for 3-4 times longer than the police tasers. Plus, its not known for sure whether victims can die from being tased. Interesting NPR piece though.

    • Stacie Naczelnik profile image

      Stacie Naczelnik 9 years ago from Seattle

      I've heard one of the new popular parties sells taser guns. They are geared towards women for protection.