ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Entertainment business in Nigeria

Updated on January 13, 2010

Progress of the Entertainment Industry in Nigeria

Hi all, this article is written to show to the whole world how entertainment business has been growing since it became not only viable but also lucrative.

Nigeria’s entertainment industry is one of the world’s fastest growing with many opportunities springing up with the possibility of Nigerian entertainers being among the world’s best paid and remunerated professionals. Only a few years ago precisely before 2003, Nigeria’s entertainment industry existed only in name as most artistes could not hold on to something tangible to match their efforts. They lived in poverty and there was hardly any support or encouragement coming from the Nigerian public. However, that has changed of late, particularly following the international success story of one of Nigeria’s foremost music artistes 2face Idibia. Apart from music stars, local movie stars are also giving a good account of themselves globally with many of them becoming famous outside their country of origin.

Classification of entertainment in Nigeria

Nigeria’s entertainment industry comprises the very popular but not so well organized Nollywood industry, the music industry, stand-up comedy and other auxillary service based industry such as mechanical rights bodies and associations that look after artistes’ welfare.

Timeline of entertainment and show business in Nigeria

The past

In the past, Nigerian entertainers were among the poorest and least respected people in the country. It was common place to see many well known actors, musicians and comedians taking public transportation because they did not have cars of their own or live in crowded apartments because exclusive apartments were beyond their reach. This in part was because the entertainment industry had not become commercially viable due to a lack of professionalism both in the management and actual use process of producing artistic works for the public to consume.

In the 1960s to parts of the late 1980s, Nigeria’s leading entertainers with the exception of musicians and dancers were mostly employees of government with some of them being contractors. Their roles were limited to produce and participate in local television dramas, soaps and so on. Some of the notable dramas that were government sponsored include; behind the clouds, cockcrow at dawn, tales by moon light, village headmaster among others. The actors that starred in such soaps were famous and many of them are legendary in their own right. In this league of actors and actresses are (many known by their stage names) Madam Kaffo, Samanja, Jaguar, Zebrudaya, Jegede Shokoya among others. Today however the picture is different as the private sector takes charge of film and movie production.

Launch of Nollywood

The term Nollywood was not officially accepted until sometime in 2005 when a popular Television program “Inside Nollywood” began showing behind the scene clips and videos of many locally made movies. Today the term is used even officially. However since the successful airing of checkmate and ripples in the late 1980s and early 1990s, the Nigerian film industry was born. With the successful launch and release of Nigeria’s first locally made movie in 1993, “living in bondage”, the birth of a film industry occurred. Today, on average movies are produced locally and in some cases exported to other countries were they are in high demand particularly other English speaking African countries and countries with a high population of Nigerians such as the United Kingdom, the United States and Canada.

The Present time

The movie industry known as Nollywood is the local industry responsible for producing film and movie content. Although not well organized, there are efforts by regulatory bodies such as the national film and video censors board to make the industry more organized and responsive to the needs of the local market. There are several associations in the industry such as the association of film and movie producers of Nigeria as well as the actors’ guild of Nigeria. Top actors in the Nigerian film industry earn 7 digit incomes. Other players in the movie industry also include music video directors and producers.

Music industry

At the moment, the rave of the Nigerian entertainment industry, music in Nigeria doesn’t just serve the primary purpose of entertaining the public but it has also become a method of branding which many big corporate players especially drink makers, telecommunications companies among others are leveraging on. Other establishments in the music industry include the distributors and marketers, music producers, record labels, event planners and a host of other stake holders. Among the most successful music acts in Nigeria are 2face, Dbanj, 9ice, Banky W, Dare and Psquare who are in their own right are wealthy and influential.

Comedy and humor industry

The comedy and humor industry in Nigeria is made up of many talented and bold stand-up comics. Until recently it was thought that stand up comics were worthless or idle hands wanting to occupy their hands but the success of gurus such as Basket mouth, Alibaba, Julius Agwu, Tee A and others who are university graduates has altered the impression people have about stand up comedy. Some of these comedians are now so wealthy that they can afford to buy expensive antiques and jaw dropping automobiles.

The future

The future of entertainment is very bright with advanced technology, the promise of improved infrastructure and the enforcement of anti piracy laws and other laws that will encourage the growth of the music and film industry among other factors gradually taking a foothold. What’s more there is an endless supply of all manner of talents and as Nigerian music and films improve in communication, so too will the revenue potential and acceptance among Nigerians and other Africans. Nigeria at this rate is an emerging world entertainment power. Watch out!!!!


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)