ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Psychology of Visual Content that You Must Know

Updated on April 16, 2018
Smridhi Malhotra profile image

Smridhi is a management graduate who has written not only on trending celebrity news but also psychology, health, and fitness.


Studies show readers are 80% more likely to read content if visuals are involved. Add images to the infographic, and the statistics increase to 94% better viewing rates. That is just one of the reasons why your business needs infographics.

For young, cash-strapped businesses who are only beginning, infographics are a vital tool to generate traffic at an affordable rate. They are effective in grabbing the attention of your target audience and can convey masses of info with very little text. The color and the visuals do the talking, leaving a lasting image in the target audience’s mind.


Color Psychology: How it works

If you were to hear or read the words, ‘red car’ for example, the first image that comes to mind is your version of a red car. For some it might be a Ferrari, for others, it might be their first red Beater of a Volkswagen.

Color is an integral part of marketing, playing a bigger role in influencing our decisions than we would like to admit. There is an area in marketing research which focuses on color psychology.

It examines how color influences behavior, decision making and also on value association. Major brands like Coca-Cola, Shell, Nike and many others have gone to great lengths to ensure that their branding uses the right color for the right market.


What makes infographics so successful?

So how would one go about utilizing the power of color to increase traffic and leverage your content and products? People are visually oriented creatures and process the vast majority of information in the form of visuals. Apart from the fact that we process information visually, 93% of all communication is non-verbal. Visual stimulation attracts our attention, affects our attitude and enhances our emotions.

The visual nature of infographics makes them effective because of how our brains are wired. A person processes images 60 000 times faster than texts and utilizes half the brain in the process. This makes retention of information so much better and faster.

Information is presented in a simple and appealing manner and statistically, this allows people to respond more positively to the given information. The simplicity of the information increases the willingness to read by over 80%. Not only do more people tend to read the infographic, but they also recall the information easier.


Simplicity is key, and for this reason, when marketers design their infographics, they tend to use minimalist graphics to tell the story. If the graphic is too busy, it could be counter-productive, and the reader might feel overwhelmed and stop reading altogether.


How to use infographics in marketing

Visualizing content has been around for years and in many forms. Infographics add new dimensions in shaping what a user perceives and provides fresh context. The written text invokes certain images in the brain, but with infographics, those images can be tailored and shaped. By using certain visuals, infographics show relationships in data, hierarchy, anatomy, geography, demography and also chronology.

Without sifting through pages of text, the user can get immediate clarity on issues and form a more holistic image of the information that is presented in a fraction of the time it takes to read large amounts of text.


New content gets added to the internet which is why creating stunning infographics alone is not enough if you want to market successfully. Research has shown that infographics are three times more likely to be shared than any other form of content on social media. For this reason, the infographics need to be made shareable.


Brand Imaging

Infographics are highly versatile and can be created to fit the needs of any target audience. With an array of styles, fonts, color schemes and data visualizations, they can be designed to fit any brand. However, when it comes to branding, it needs to be consistent.

Your audience might already be familiar with a certain style of writing or imagery in the other forms of marketing that you use. This style needs to be carried over to your infographics to promote familiarity.

SEO Optmization

Search engine optimization is a fundamental element that needs to be built into your design to make your brand visible. However, seeing that infographics are essentially image files, normal SEO rules do not apply.

An important part of your infographic you might overlook is the file name. Search engines will scour the web in search of info and will scan the file name to determine what the infographic is all about. The file name needs to be concise, yet descriptive at the same time. The meta-description is also extremely important and describes what the infographic is all about.

Supplementing blog posts

A common practice in using infographics is to accompany it with a full-length blog post. The infographic will grab the attention of the reader, and the blog will then be used to elaborate on what has already been presented.



When you design your infographic, try and place the bulk of the text in the middle. It creates a subconscious frame around the actual information while the images and visual effects draw the attention of the reader.

Typography is the next element you need to pay attention to. When used creatively, it can leave a lasting impression. The written work needs to be done in a font that is easy on the eyes. The whole purpose of an infographic is to present info in a simple and understandable way.


When you think about how you perceive written text, your mind’s eye doesn’t make an image of a page or words floating around. Instead, whenever you hear words, your mind creates images.

Depending on the experiences that you’ve had in your life, your picture of the written text will differ vastly from the person next to you. The visualization of data works perfectly on the reader. This is where infographics score high and will continue to do so.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)