ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Small Businesses & Entrepreneurs

The #1 Recession Proof Job and Opportunity

Updated on June 9, 2011

Is there such a thing as a recession proof job or business opportunity? The answer, yes there is! This article will reveal how you can out manoeuvre the recession and make money despite the economic down turn.

Whenever there is a recession and people lose their jobs, fall victim to redundancies and lay offs, or don't have sufficient money to feed their family, and in many instances are living on the poverty line from social security check to check, there are three products that are classed as a necessity that people cannot do without even though they are broke.

The 3 recession proof products I refer to are cigarettes, alcohol and coffee. The tobacco companies, liquor stores and coffee shops survive the recession because people either need an outlet for their frustrations, to ease their depression or because each of these products have an addictive quality that regardless of money being limited they have to buy .


The Coffee Business A Recession Proof Industry

I mentioned above the 3 recession proof products that still make money in times of economic crisis. But I want to concentrate on Coffee and show you how a business in this industry could help you through the recession and beyond.

Let me ask you, have you ever seen an empty Starbucks or Costa shop? Probably not. But the fact is, even though the economy is not booming coffee shops are springing up all over the place. In fact, only recently I saw a couple of well known brand named coffee shops open up in what would be classed as a depressed area in London; a place with high unemployment and people who struggle to make ends meet; and I wondered, why would they set up shop in such a neighborhood. The reason, coffee sells.

Despite rising coffee bean prices, Starbucks saw it's profits rise by 20% in the first quarter of 2011, Folgers Coffee nearly tripled profits for JM Smucker and Costa sales jumped 28% in the UK.

Research by Allegra Strategies for the UK market, found that whilst one would expect people in a recession to avoid going to the likes of Starbucks for a cup of coffee, the truth was the opposite and Coffee lovers actually increased their visits to coffee shops.

Further, companies not usually associated with high coffee consumption, such as Mcdonalds have also seen a growth in their coffee sales; So what does that tell you? Coffee is a recession proof product.


A Coffee Business

Everyone knows we are in the worst recession since the Depression in the 1930s, and now you know that the coffee is a recession proof commodity that could possibly provide a means by which you can replace the income you once enjoyed when you were employed.

If you were to invest in the coffee industry you would be making a wise decision especially as there are 255 million coffee drinkers drinking more than half a billion cups of coffee a day in the US, and some 70 million coffee drinkers in the UK. What a great target market!

But what is the best way to invest in the coffee business?

Coffee Trader

You could start at the top of the chain and trade in coffee beans which you then retail to coffee companies. This option requires a large capital investment and business interaction with coffee growers and companies in the international and corporate coffee market. There is also much compeition and big giants already established and therefore may not be the best choice to start a coffee business.

Coffee Shop Franchise

Another option is to purchase a franchise and set up your own coffee shop such as Starbucks, Costa or Cafe Nero; but this choice is expensive and if you do not have the initial investment of around $80,000 this would not be a viable option.

Coffee Networker

This is a viable option for the man or woman who does not have the capital to be a trader or purchase a franchise.

With a small investment into a coffee network marketing business you could easily generate an income of between $300 to $6,000 dollars a week dependent on your input into the business. You do not have the worry or concern about buying a physical building, employing staff, or stocking up on machinery etc.

With a coffee network business everything is done for you so all you have to do is retail your product and earn an income.

Escape The Recession

If you want to escape the recession unscathed and live a comfortable to extravagant life join a recession proof business that is in high demand despite a bad economy.

I've already explained to you that the #1 business that continues to grow in light of cutbacks, job losses and dismal economic forecastes is Coffee.

Consider setting up your own coffee business which can only prosper.


    0 of 8192 characters used
    Post Comment

    • editorsupremo profile image

      editorsupremo 6 years ago from London, England

      Thanks wetnosedogs. Visit the Recession Proof Opportunity website for the business model.

    • wetnosedogs profile image

      wetnosedogs 6 years ago from Alabama

      Well,that sets me thinking! And I love coffee. Great hub.