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The Rewards of Advertising -Facebook
Fan Pages on Facebook
I have had a fan page on Facebook now for about six months since the publishing of my book - "A Breath Away" . Over this six month period I posted information regarding my book, as well as providing excerpts, reviews and communication back and forth with like-minded people.
In the last month or so I started to notice that Facebook had added a button to "promote" posts. I didn't pay too much attention at first as I was busy changing from a desktop to a laptop, setting myself up not only for my new little business, but also moving over programmes that I have for a Real Estate lady I work for. But this "promote" thing was in the back of my mind - something to look into when I got semi-back to normal. Finally the day had come, spurred on by what I saw a friend of mine doing, who had also written a book. A ton of my inspiration comes from her!
A Breath Away's "likes"
In this period of time I was also busy doing a post revision on my book to correct some errors, as well as adding a byline to the front cover and two reviews on the back cover. I kept putting the "sponsor" thing off until I could clear myself of my other commitments. The time had come. And so this past Sunday evening I looked at my page "likes" and noted that I currently had 134 likes.
I didn't think that was too bad for the time period of my fan page, but knew it could be improved upon, so I decided to look more seriously at the advertising campaign being promoted by Facebook. It seemed to be the right time "to get busy".
Clicking on the promote button at the bottom of one of my posts I found that I could advertise that particular post for 3 days. It depends on how much you are willing to spend, as to how many people it reaches.
$6.00 reaches 560 to 1000 people
$11.00 reaches 1100 to 2900 people
$16.00 reaches 2200 to 4000 people
$21.00 reaches 3100 to 5700 people
And all the way up to $52.00 which would reach 6900 to 13000 people. There was much to think of because as well I saw that I could also promote the actual page for $10.00 a day. I decided to advertise my fan page for two weeks at $10.00 a day and I picked one text post and a couple of photo posts to promote for 3 day periods.
Results So Far
From Monday morning to Friday morning of the same week my page "likes" have climbed from 134 to 212. One of my photo posts "A Gift From Spirit" has reached 2,469 people for $16.00. The timeline was from April 17th to April 19th. Actually there is $2.68 left and so I find out that they extend this balance for the next 3 days taking it to April 22nd. This post has had 69 likes, 17 shares and 12 comments.
There is a rule - that text cannot take up more than 20% of the size of the image. I find this rule a bit hard to understand, as I have seen other's peoples posts sponsored for more text than I have been turned down fore. The photo and text posted beside here is one that I got a warning for. Obviously I am missing something because I don't understand how those 3 words are more than 20% of the image.
Is it Worth It?
In the end it is hard to tell what exactly this is going to mean. I will know better when I see how it affects the sale of my books. What I do know is that I have had a lot of interaction with different people this week through the ad campaign. Some of them have asked to be friends on my personal page, and several have shared their own personal stories of loss. There is mention of purchasing my book and I have gone to their pages and have seen my fan page added to their "book" category.
It is interesting to note that a picture post of mine that I had put on - before the ad campaign - has had 11,355 people see it. It has had 189 shares and 27 post likes. This was "without promoting". But since the promoting of the other posts and my page it's reach increased over 1000 more people. So it all helps I guess.
Do I think this ad campaign has been worth I?. Yes, I do think it has been worth it for the people I have met and who now have access to my fan page. The proof will be when I see the end results in sales of my book. I am monitoring all along and I know that I can cancel an ad at any time. I.E. if I feel that my page likes are not as numerous in the next few days, then I can cancel the page promotion - save the $10 a day for now - and maybe go back at it in another month or so. Options!!!
I must say though that I do feel a certain amount of frustration with Facebook in that there seems to be no way to get a "direct" answer as to why a post may not be accepted. The help team is very anonymous; and there is no point in sending back feedback because you do not get anything but a generic answer i.e. "we do not answer individual emails but we take everything into consideration to improve things", or something of the sort. Thank you, but that still leaves me in limbo for certain posts.