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The Rewards of Advertising -Facebook

Updated on April 19, 2013
Text added by Craiglyn
Text added by Craiglyn | Source

Fan Pages on Facebook

I have had a fan page on Facebook now for about six months since the publishing of my book - "A Breath Away" . Over this six month period I posted information regarding my book, as well as providing excerpts, reviews and communication back and forth with like-minded people.

In the last month or so I started to notice that Facebook had added a button to "promote" posts. I didn't pay too much attention at first as I was busy changing from a desktop to a laptop, setting myself up not only for my new little business, but also moving over programmes that I have for a Real Estate lady I work for. But this "promote" thing was in the back of my mind - something to look into when I got semi-back to normal. Finally the day had come, spurred on by what I saw a friend of mine doing, who had also written a book. A ton of my inspiration comes from her!


A Breath Away's "likes"

In this period of time I was also busy doing a post revision on my book to correct some errors, as well as adding a byline to the front cover and two reviews on the back cover. I kept putting the "sponsor" thing off until I could clear myself of my other commitments. The time had come. And so this past Sunday evening I looked at my page "likes" and noted that I currently had 134 likes.

I didn't think that was too bad for the time period of my fan page, but knew it could be improved upon, so I decided to look more seriously at the advertising campaign being promoted by Facebook. It seemed to be the right time "to get busy".

The Campaign

Clicking on the promote button at the bottom of one of my posts I found that I could advertise that particular post for 3 days. It depends on how much you are willing to spend, as to how many people it reaches.

$6.00 reaches 560 to 1000 people

$11.00 reaches 1100 to 2900 people

$16.00 reaches 2200 to 4000 people

$21.00 reaches 3100 to 5700 people

And all the way up to $52.00 which would reach 6900 to 13000 people. There was much to think of because as well I saw that I could also promote the actual page for $10.00 a day. I decided to advertise my fan page for two weeks at $10.00 a day and I picked one text post and a couple of photo posts to promote for 3 day periods.

My text added.  When I try to promote this one I get a message that it may not be approved because of too much text.  ??
My text added. When I try to promote this one I get a message that it may not be approved because of too much text. ?? | Source

Results So Far

From Monday morning to Friday morning of the same week my page "likes" have climbed from 134 to 212. One of my photo posts "A Gift From Spirit" has reached 2,469 people for $16.00. The timeline was from April 17th to April 19th. Actually there is $2.68 left and so I find out that they extend this balance for the next 3 days taking it to April 22nd. This post has had 69 likes, 17 shares and 12 comments.

There is a rule - that text cannot take up more than 20% of the size of the image. I find this rule a bit hard to understand, as I have seen other's peoples posts sponsored for more text than I have been turned down fore. The photo and text posted beside here is one that I got a warning for. Obviously I am missing something because I don't understand how those 3 words are more than 20% of the image.

My text added to image.
My text added to image. | Source

Is it Worth It?

In the end it is hard to tell what exactly this is going to mean. I will know better when I see how it affects the sale of my books. What I do know is that I have had a lot of interaction with different people this week through the ad campaign. Some of them have asked to be friends on my personal page, and several have shared their own personal stories of loss. There is mention of purchasing my book and I have gone to their pages and have seen my fan page added to their "book" category.

It is interesting to note that a picture post of mine that I had put on - before the ad campaign - has had 11,355 people see it. It has had 189 shares and 27 post likes. This was "without promoting". But since the promoting of the other posts and my page it's reach increased over 1000 more people. So it all helps I guess.

Do I think this ad campaign has been worth I?. Yes, I do think it has been worth it for the people I have met and who now have access to my fan page. The proof will be when I see the end results in sales of my book. I am monitoring all along and I know that I can cancel an ad at any time. I.E. if I feel that my page likes are not as numerous in the next few days, then I can cancel the page promotion - save the $10 a day for now - and maybe go back at it in another month or so. Options!!!

I must say though that I do feel a certain amount of frustration with Facebook in that there seems to be no way to get a "direct" answer as to why a post may not be accepted. The help team is very anonymous; and there is no point in sending back feedback because you do not get anything but a generic answer i.e. "we do not answer individual emails but we take everything into consideration to improve things", or something of the sort. Thank you, but that still leaves me in limbo for certain posts.

This post had been seen by over 10,000 before - and without the ad campaign. But since promoting other posts its reach has climbed over 11,500.
This post had been seen by over 10,000 before - and without the ad campaign. But since promoting other posts its reach has climbed over 11,500. | Source


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    • craiglyn profile image

      Lynda 4 years ago from Ontario, Canada

      Thanks Jackie for reading and commenting. It is always ongoing with Facebook and I guess Hubpages too. :) Lynda

    • Jackie Lynnley profile image

      Jackie Lynnley 4 years ago from The Beautiful South

      On the plus side they are no different from HubPages, you try to get answers from them and they send you to the rule book which does nothing for you, so I guess they all can do it because we let them. It is frustrating though and can send people in other directions and also they should take note if anyone gave them the least competition they might feel a hurting.

      Sounds impressive though, so best of luck and thanks for sharing with us.

    • craiglyn profile image

      Lynda 4 years ago from Ontario, Canada

      Hi Pamela - happy to meet someone who lives so close to me. Thank you for reading and commenting on my hub.

    • Pamela-anne profile image

      Pamela-anne 4 years ago from Miller Lake

      Thanks for sharing this info good luck with your books success; something I am a long way from accomplishing take care!

    • craiglyn profile image

      Lynda 4 years ago from Ontario, Canada

      Hi Anne - Thank you for reading this hub and commenting. You are right; time will tell if this advertising has helped or not. I have been very busy and have not had any extra time to work on hubs, but got the idea for a quick one because of the advertising. Something different for me in the way of hubs. Thanks also for mentioning me to your poster, and I hope it gets a sale for you. Would be neat wouldn't it? Take care - hubhugs for you. Lynda

    • bac2basics profile image

      Anne 4 years ago from Spain

      Hi Lynda.

      It´s hard to know if this will be successful or not until you see how your wonderful book take´s off. I am doing everything to promote it for you and it features in the amazon ad´s on all my hubs of a similar nature.

      I had a lady contact me the other day after reading one , she was beginning to doubt whether what she was experiencing was in fact her late husband coming back in spirit or her mind playing tricks " Sounds familiar " Anyway I told her what led you to me and also that you had written about your own experiences and published them in book form and maybe reading your accounts too would convince her that he was still there. It was a lovely comment she left and I do hope she took my advice. Not to sound mercenary love , but it would be fantastic if I actually made an amazon sale too LOL.

      Hope you are well Lynda, it sounds like you have gone into overdrive what with one thing and another, phew, and I thought I was busy :)