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The Role of Social Media in The Business World

Updated on March 1, 2017

What About You?

Do you use any social media websites?

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Social Media Can Be a Business Tool

Always remember that the internet can reach far more people than the old ways of doing business. The old way of doing business could include, sending correspondence by mail and a lot of phone calls. Then technology improved to the fax machine, computer, email and now social media. Advertise your business, sell merchandise and spread the word about your company using the internet. This can be done right in the comfort of your own home. Instead of going out and hanging signs on the side of trees and posts.

Follow people and connect with them on a regular basis. Share all you can on social networking sites and watch your business grow. Personally, I use the iPad and IiPhone all throughout my day making money online. It is not a ton of money but, I let the internet work for me and that is the point. Millions of people can see your message with clicks of a button.

Internet

The internet allows you to reach hundreds of millions of potential customers from countries all over the world. Use it to the fullest to meet potential customers..
The internet allows you to reach hundreds of millions of potential customers from countries all over the world. Use it to the fullest to meet potential customers.. | Source

Traditional Business Advertisement

Cold Calling
Word of Mouth
Billboard
Newspapers
Radio
Television
 
 
 
Six great ways to advertise your business.

Twitter

Twitter is a great tool especially if you have a significant following. Tweet links to your web page or items you may be selling on eBay and Amazon to let everyone know that you got products to sale.

Twitter is a fast growing website and in the long run enough tweets will be beneficial to your bottom line. Tweet links, comments and updated information about your store or business. Twitter also lets you use hashtags for people to follow so build up your clients.

* If you use any social networking sites please let me know which one is your personal favorite. You can leave messages in the comments capsule at the bottom of this article.

Twitter can be very a valuable resource.

Twitter

Twitter is a powerful social networking tool for huge businesses and the little guy as well. Always tweet important developments within your organization.
Twitter is a powerful social networking tool for huge businesses and the little guy as well. Always tweet important developments within your organization. | Source

Facebook

Facebook is still the largest social media site and you can reach all your friends with this outlet but, their is more to it than that. With Facebook, you can advertise your merchandise and/or your company. Tell others to "Like" your link or article.

This site has a timeline and a garage sale type section for selling items. You can also advertise on the actual site with billboards. Word of mouth is the biggest way to spread the word. Well...with Facebook it is like spreading the word by word of mouth times ten thousand.

Facebook

Facebook allows you to advertise to your friends and people the world over who surf the web. It, at the moment, is the largest site of its kind on the web.
Facebook allows you to advertise to your friends and people the world over who surf the web. It, at the moment, is the largest site of its kind on the web. | Source

Pinterest

Pinterest focuses on photos and you can upload them and share them with your fellow Pinterest users and followers. Remember, to use clear and great looking photos when representing your corporation or small business.

Use this site to share pictures with a message to anyone and everyone. Make the photo and caption mean something in order to succeed with this site. Pinterest is growing fast so it is a perfect social site for getting the word out about the items that you have for sale.

Pinterest

Pinterest is a great way to show your followers and other Pinterest users pictures of your company. Always put a caption with your photos for  pinners to read.
Pinterest is a great way to show your followers and other Pinterest users pictures of your company. Always put a caption with your photos for pinners to read. | Source

Website Ranking

Cast your vote for Youtube

Youtube

You can use Youtube to post a video about your small business or even advertise on the Youtube site and reach millions upon millions of people. Always use every resource that you can to help achieve the desired level of success. Being able to actually make videos for free is an opportunity not to be missed.

Most Visited Social Networking Sites (Video)

LinkedIn

This social networking website is 100% about business related topics. Employers and associates build profiles so it is possible to find workers for your business or at the very least get tips and advice that will help you throughout your journey.

The perfect social site for asking questions and truly communicating with other business professionals. Businessmen from all over the world are using LinkIn for updates and other information relating to the world of profile.

Linked In

LinkedIn is the perfect way to expand your business relationships with like minded people. Questions and answers can be found in this site dedicated to the work force.
LinkedIn is the perfect way to expand your business relationships with like minded people. Questions and answers can be found in this site dedicated to the work force. | Source

Social Networking

Online Advertising

Make it Work

Besides social networking sites the internet provides unlimited ways to expand your business interests. You can pay to advertise of course, but, there are also lots of sites that are totally free.

Social Networking in Plain English (Video)

Amazon, eBay & Craigslist

Amazon and eBay charge fees for using their site but, they reach 100s of millions of people in a very short amount of time! You can sell product out right or in an auction type setting on eBay. Also, advertising on these websites is a smart move when millions will see your ads.

Craigslist is completely free and it also reaches millions of potential clients. You can sell goods and advertise services on Craigslist. Be very detailed about the message your presenting and the results will be far greater.

Amazon allows unlimited listings. They charge a small fee for listing the items. They also, charge a little for postage.

eBay

eBay is a fantastic way to advertise your business as well as sell product from your company to customers from all over the world.
eBay is a fantastic way to advertise your business as well as sell product from your company to customers from all over the world. | Source

Final Comments.....

I am definitely in favor of promoting a company using the internet. An online presence is not only important but, almost required these days. Use the search engine to discover ideas on how to run an online company. You can learn how an online business operates can take you to the top. Although the topic was not discussed, it is also a good idea to build your own website if you have enough resources to be able to do so.

Still use word of mouth, business cards, billboards, radio and television to help growth but, now it is time for everyone to get involved with the internet when it comes to pushing your company.

© 2015 Buster Johnson

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