ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Village Framer - A Small Business Review - Small Business Saturday

Updated on January 16, 2018
cclitgirl profile image

Cynthia is a digital marketer, writer, and artist. She writes about a variety of topics, especially digital marketing, languages & culture.

The Village Framer in downtown Waynesville, NC
The Village Framer in downtown Waynesville, NC | Source

In Honor of Small Business Saturday

Small business are the lifeline of the American economy. They employ countless people across the US and help make each village, town, or city a unique place.

November 24th is Small Business Saturday.

It's a special day that highlights the world of small business and encourages consumers to buy locally so that their money supports local merchants, local families and the local economy.

One of my favorite small businesses is the Village Framer in downtown Waynesville, NC. It's a fun frame shop that has been in business for over 30 years. It has a special story and one that I hope will encourage consumers everywhere to consider the time, love and genius that goes into running a small business.

Jeannie wrapping a gift for a prized customer.
Jeannie wrapping a gift for a prized customer. | Source

The Village Framer

Meet Jeannie, the owner of the Village Framer. I had the pleasure of interviewing her recently as she worked helping customers.

As soon as you go into the store, you can see her decorative touch. Frames of paintings and local art adorn the walls, local pottery sits on several tables, and even local artists sell their cards and other gifts on consignment.

It is a store that pulses with the beat of community, entrepreneurship and courtesy.

Jeannie bought the store in the summer of 2011 after the former owner retired. The store itself boasts 3 decades of service, and Jeannie was an employee there for ten years before she had the opportunity to buy it.

You can tell she's a true professional, putting her expertise and thoughtfulness into each piece.

In fact, she said that one of her favorite things about the work she does is "the love and thoughtfulness I put into each person's order. It takes time and effort, but I believe in providing the best service to anyone and everyone who walks through my doors."

The Village Framer

A
56 N Main Street Waynesville, NC 28786:
56 N Main St, Waynesville, NC 28786, USA

get directions

The Village Framer is a framing boutique on the SE side of Main Street

Small Businesses are Vital!

Indeed! As I sat there on a beautiful November Saturday afternoon, people from all over the community kept poking their heads in, greeting Jeannie.

More than once, I kept thinking that she must know everyone in Waynesville. People she knew came through the door one after another, and got a hug, a greeting, and Jeannie's full attention.

If she didn't know the person, she still came forward, introduced herself and shook hands.

With this store, you might enter as a stranger, but you'll be leaving as a friend.

I don't recall something like that happening in one of those big-box stores. Ever. That could just be me. However, even as I sat there in an interview context, I still felt like I was receiving incredibly personal service.

In fact, I went to Village Framer a couple years ago for the first time. I had made a giclee photo for my husband as a gift. I needed the artwork matted and framed - promptly.

The service was impeccable and I was able to give my Christmas present to my husband on time.

I became a customer for life. Since I have a lot of photography, Jeannie's shop is definitely my pick.

The Village Framer - a framing boutique
The Village Framer - a framing boutique | Source

Do You Make It a Point to Support Local Businesses

See results

Interviewing the Owner

I asked Jeannie a few more questions in the interview.

(Me) What's the best thing about operating your business?

(Jeannie) - "I absolutely love working with people. I also enjoy the 'quality control' because I can make each piece special for each person."

Somehow, judging from the amount of people bustling through the door, I just knew that would be her response. One woman stopped by just to tell Jeannie a story about spilling coffee down her shirt. They both had a great laugh.

(Me) Is it hard work owning your own business?

(Jeannie) - "I want to be clear how much I love this. I spend about 60-65 hours a week here, sometimes more. I do everything myself and since everything is my responsibility, I want to be sure all my products and services are top-notch."

I can relate. I have a writing and photography business and to really make a go of it, you have to put a lot of muscle into it to ensure success. Adding that personal touch goes a long way, too.

Jeannie with her handiwork - she truly cares about her framing business
Jeannie with her handiwork - she truly cares about her framing business | Source

More Questions

(me) How did you get into doing framing?

(Jeannie) - "My mom was an artist and before I decided to work here, I already knew a little bit about framing and matting beforehand."

(me) - Did you ever think that when you started here that you'd own the store someday?

(Jeannie) - "No, I had no idea I would be owning the store, but I love Waynesville and doing business with the people of the community. This is a great place to do it."

(me) - What's your vision for the future?

(Jeannie) - "I want to keep producing quality framing for the people of Waynesville and also branch out so that I can showcase and represent talented artists. I often think about that higher, arching dream of helping local artists and want that to be integral to my store."

I love this idea. In fact, Jeannie's already doing that. About a year ago, she hosted me as I did one of my first-ever art shows.

While I was there, two other artists came into the store and I listened while they talked about how they want to help Jeannie do a little remodeling and rearranging to help her fulfill her dream of showcasing local arts and crafts.

Jeannie already supports local artists, but she plans to "kick it up a notch" in the coming months.
Jeannie already supports local artists, but she plans to "kick it up a notch" in the coming months. | Source

Conclusions

Jeannie's framing boutique is incredibly inviting and friendly. I think she'll be in business a long time to come because she knows how to connect with people.

Her small business, however, is not unique in its approach in treating people right, with respect and dignity.

Up and down Main Street, other small businesses are thriving. As people step into each one, no one is a stranger.

Perhaps it's because Waynesville isn't a big city, but it's a wonderful feeling walking up and down the road knowing you can walk into any store or restaurant and get personal service, and a friendly face.

This is indeed, what we want to support as we participate in Small Business Saturday on November 24th.

© 2012 Cynthia Calhoun

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)