ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The importance of Business Cards to promote your business

Updated on July 15, 2012

How to use your business card to promote your business

A good business card can be one of the most effective tools in your business if used in the right way, its an excellent way to pass on contact details and project an image of the company. A good design is essential as it will leave an impression with your customer. Its small easy to carry and a person may not call you straight away but they may call you when they need your service in the following weeks months and years.

It is an excellent networking tool where you can pass on your information quickly and to multiple sales leads. Always ensure that you have plenty of cards to hand as you can find yourself in situations where 30 to 40 people will want your details.

A business card aims to provide your name, your business name, multiple contact details (phone, address, email and fax), an impression of your style (the design of the card). The best business cards will stick out as they will have a unique design that will leave an impression on the people you hand them to. They are durable so that they can be passed from person to person (another excellent feature of networking is to get other people to pass your card on to others).

Ways to use your business cards:

  1. Keep them to hand 24/7 - Always keep some business cards with you, and in the car. You will never know when you need them, you could be talking to someone in the supermarket and find out that they require your business.
  2. Make sure you always have plenty of cards as backup, in some situations you will need 30-40 cards its important you have enough to keep all sales leads. create plastic business cards quickly and to your specifications.
  3. Look for situations to exchange cards

You can meet potential customers, or potential agents by requesting meetings so that you can pass on your card, seek out social events that potential customers would go to. Subscribe to your industries magazines to find out when they will have conventions and trade shows, these will need plenty of business cards as you can exchange cards with the vendors. Ask suppliers related to your business if you can leave business cards with them to hand out for example if you are a cement supplier you could leave your card with builders merchants whose customers may need cement but they are unable to supply it. You could also invest in cardholders to give to these contacts. Go to conferences related to your industry, you do need to build up a contact base so that you know all the players in your industry.

4. Correspondence

When you correspond with anyone remember to leave a card, if its in a letter or in person. If its a potential referrer always leave multiple business cards. If its a phone call, take a card to them or put it in a letter.

Remember that when you don't see immediate results that it will pay off long term, people hold on to business cards and will use them when they need them, which may not be straight away. Keep working on your contact list and this strategy will pay off long term

Do you have a business card to promote your business?

See results

Your Business Card Strategy

Share your business card strategies to promote your business

    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)