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Gian Paolo Aliatis Strategy: The Importance of a Good Network

Updated on August 8, 2020
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Gian is the managing director of BRKV, a private investment group that focuses its investment in real estate especially on flat shares.

Gian Paolo Aliatis Strategy: The Importance of a Good Network

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The Importance of a Good Network in Business

"Like in any business, you can’t get far without a network. Without a good network, it will take you years to build a stable business. Then really only if you’re really lucky, those wrong decisions made along the way will run you out of business by the time you manage to find a good network." Gian Paolo Aliatis

Build Your Network With The Right People

Like in any business, you can’t get far without a network. If you don’t have a straight lawyer by your side, you may end up belly up in the first dispute. If you don’t know a competent accountant, you may end up overpaying or underpaying in taxes. Basically, without a good network, it will take you years to build a stable business. Then really only if you’re really lucky, those wrong decisions made along the way will run you out of business by the time you manage to find a good network.

You need to collaborate and partner with the right people, people who are like minded, dedicated and hardworking, these are the type of people you need in your network. These people see that you are in the game and ahead of the pack - fast, driven and constantly pushing forward. You’re not wasting your time, not wasting their time. They see that you take the bull by the horns and then they want to do business with you. I’ve been in the flatshare business for many years and one of the most important things I’ve learned is that you need a solid network with smart, reliable and loyal people that understand both the business and the hustle.

The one mistake a lot of people make about networking is that they think it’s only beneficial for them when they are looking for a job or when they are in a crisis. Nothing could be further from the truth. While finding a job or closing a deal is a lot easier when you have a solid network, having those connections in whatever stage of your career is just as important. Also reaching out to people only in a time of need is tacky and it might even damage the connections you’ve already made. Invest in and maintain those relationships throughout your career, go to events, attend work conferences, be present in meetings, listen to what people say and involve yourself in conversations.

Now, no one said that networking is always fun. It can be draining and time-consuming. Some conversations might be awkward and you might be around less favourable people, but you never know what could crop up out of those connections. You will get inspired and exchange ideas with people that could be your recipe for success, you can learn something new and it keeps you on top of trends and developments in the industry that you’re in. My business is my life and I work every day of the week from morning until night, having to squeeze in an event or meeting in my schedule can sometimes be impossible. It can be time-consuming, especially if your schedule is always full of tasks, meetings and deadlines.

If you’ve had an awfully busy day and the last thing you want to do is go to a work event whilst pretending to be in a good mood and talk to everyone. It might also be significantly harder if you’re an introvert. Being around people and talking to them all day, every day can be extremely draining and even if you happen to burn-out faster than your more extroverted coworkers and friends, that’s no reason to be discouraged.

You don’t have to show up to every single event, conference or meeting, but pick and choose the events you feel will be more important or influential. You get a lot of the business through word-of-mouth recommendations from people who have met you and saw your determination to fight obstacles. They know that you will push the business forward no matter what.

Network, Network, and Network!

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When you partner with anyone, you want to bring a stable network to the table. From electricians to lawyers, from rent collectors to architects. Having a sub-par network surrounding your business can delay your success by years. If you’re unlucky and don’t manage to rectify their shortcomings, their bad decisions could mean your business venture comes crashing down. Not everyone you’ve ever had a nice talk with has to be in your close network. Some people might not show their true colours from the beginning and that can have a significant impact on your business, so choose wisely. You will be spending a lot of time with people who are in your network, so choose wisely. You will be working very closely with these people so make sure they are trustworthy. You yourself must also be dependable and reliable, be the person you would want to work with.

People are social creatures, we were not meant to live on our own. We can tell ourselves that we can do everything on our own but eventually we come to terms with the fact that we need help. Success in your career boils down to the information you’ve managed to gather on your own and from other people. The more information you have the more you will evolve both as a businessman and as a person. Networking is basically the trade of information and ideas that are beneficial for both sides which creates long-term relationships and mutual trust. That’s why you don’t have to network with every single person you meet. Learn and examine the people you want to network with, learn how they can contribute to your success and how you can contribute to theirs.

In all of these years I’ve been a businessman I have made a lot of mistakes and lost a lot of time and money. Most of the time though, the best way to learn is to look at those mistakes as lessons and use them as fuel to push you and your business forward.

Which people are the ones that will understand your vision and work for it and which are the ones that just want a paycheck. After going through so many partners, coworkers and employees I finally have a solid group of people that I can rely on getting things done. I gained so much knowledge from so many people and in the long run that knowledge saved me 10x the money lost.

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