ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The ultimate freelancer's guide to growing a social media presence

Updated on April 7, 2015

Every freelancer needs to have on point marketing and today I expand upon exactly how it is that you can grow your social fans and make the most of all that platforms such as Facebook, Twitter and Google+ have to offer.


Share your expertise via social media

The key is to just share enough to be useful, but not to share so much that they don’t need your services. For me, as a writer, this may mean that I provide 5 top tips for copy that converts. These tips will help my potential market get started with overhauling their content, but stop short of going into a full rundown of steps. Every blog article would then finish with a suitable statement as to what further my services could add.

As well as being a potential sales booster and fan base grower, this also has the added bonus of you demonstrating your expertise, which is invaluable in an otherwise faceless world of online freelancers.

Making freelancer friends and influencing people

As well as potential client connections you should also aim to build a network of fellow freelancers. You can then mutually share and like one another’s posts, as well as possibly collaborating on projects that may showcase your respective skills.
As well as potential client connections you should also aim to build a network of fellow freelancers. You can then mutually share and like one another’s posts, as well as possibly collaborating on projects that may showcase your respective skills.

Knowing your social media platforms

The following platforms are just four of the many platforms that you may consider using, and whilst they prove both popular and useful for promoting a range freelance service types you may want to undertake a little research as to where your target audience may be engaging and spending their time (a perfect example of this is where your freelance services may be decidedly visual, such as graphic design, for which Pinterest would be perfect).

Facebook

Facebook is unequivocally the largest platform out there and you can use it either in conjunction with your personal account, or create a separate business page to keep things separate. This latter option has the added benefit of offering some handy additional features (such as page tabs, insights, the manager app and scheduled posts).


Twitter

Twitter is the place to be for building a personal brand and can serve as the perfect place for communicating more personal ideas, interests and hobbies, as well as links back to your business related blog.


Google+

Google+ can make for somewhat of an overlooked platform, however it serves as the essential decider as to what ultimately shows up in Google result searches, so I’d say it’s vital for both building an audience, as well as driving organic traffic to your site.


LinkedIn

LinkedIn is pretty much the essential platform for any professional. Think of it as your online resume that’s available to the world. You can also use this network to find other professionals to connect with and start your own groups (which can be used to discuss industry news, creative ideas and demonstrate your expert knowledge upon a multitude of topics.)

Freelancer Opinion

Which social media platform do you think works best for freelancer marketing?

See results

Introduction to Social Media Marketing for Freelancers

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)