Themes of advertising.
Is it me or is advertising trying to brainwash us these days? I cannot speak for advertising in other countries but in the UK there are themes to all adverts regardless of what they are selling that seem to have a common thread.
I will give you a few examples of what I mean, men with beards always seem to be shown as the main character in these adverts regard less of what it is selling or in what situation the bearded man finds himself in. There are clearly clean shaven men in the background of these adverts but it always seems to be the bearded guy who is the star of the advert. I acknowledge there has been a beard trend for some time amongst guys now whether you call them hipster or not but out there are still guys that shave and I am wondering is the advert of the bearded guy reflecting this hipster fashion or trying to re - enforce it as if working to an agenda.
Then there is the theme of the mixed race couple always a black with a white showing mixed race children on occasion. Again I stress there is nothing with this but every other couple you see on adverts now is a black man with a white woman or the other way round. Clearly mixed couples particularly black and white are a thing of today and again I stress there is nothing wrong with it, however, as with shaving and beards, not every couple in the UK is a black - white couple yet these kind of couples seem to be the stars of the advert and again as with beards and shaving is this reflecting society in the UK today or is it pushing an agenda?
Then a lot of the music that is featured on these adverts is rap music which I have to admit I cannot stand as a genre of music but if people want to listen to it fair enough. But why does every other advert shown have to have this music on it, there are people out there that do not like this music and prefer to listen to rock for example. Again on this too I ask: is the advert reflecting a trend or is the advert working to an agenda ?
I believe also politically correctness plays a part in a lot of today's advertising as it does in other parts of society like a cancer pervading every sinew of life today.
Another annoying thing I find is the theme of movie stars making adverts like George Clooney and his 'Nespresso' advertisement now featuring Jack Black or Julia Roberts and her advertising of Lancome. Why do these people need to do this, are they starving, homeless, why not give actors a chance that never get a break, I guess the manufacturers of products feel that having a movie actor advertising their product will boost sales. But to me the fact these movie stars do these adverts and get paid thousands when they already have fortunes to me is immoral.
All these themes that I have discussed here about adverts are themes I see in adverts every day, it seems one group of adverts whether it be bearded men or mixed race or rap music is either reflecting society or working to a pc agenda while the other is employing movie stars that lets be honest don't need the money. I find both these sets of advertisements worrying and disturbing.