ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Three Types of E-commerce

Updated on November 14, 2012


There are three primary forms of e-commerce. These include business-to-consumer, consumer-to-consumer, and business-to-business. If you are trying to drive business to your website using one of these channels, you may want to consider using a blog posting service.

The Three Types of E-commerce

The internet has become mankind’s primary source of basically everything. This generality of “basically everything” can include a wide range of things such as news, entertainment, advertising, networking, communication, banking, writing, shopping and well, you get the point. The internet is the hot spot for all of the information that people need to know about basically anything. Because the internet is so the go-to place for all of your needs, it’s only natural that businesses would catch on and try to market their products, goods and services to all of you out there who are on the internet anyway. Thus the invention of electronic commerce was invented. Electronic commerce, better known as e-commerce, is one of the fastest growing parts of the internet today. It incorporates people and businesses exchanging goods and services over the internet. Although that is a very broad way of putting it, e-commerce can generally be categorized into three major forms: business-to-consumer, consumer-to-consumer and business-to-business.

Business-to-consumer (B2C) is the most common form of e-commerce out there. This type of e-commerce involves you, the consumer, buying products or services from an online business. One of the most interesting parts about B2C is that a lot of the online businesses are actually just standard businesses that you can find around your hometown. The benefit to putting that store online though, is that people from all around the world who do not have access to this type of store can easily get products or services from the store by purchasing them online. This has become an extremely handy and efficient way for businesses to reach as many clients as possible with little extra cost to them. Picture, for a minute, that you own a really great clothing store in downtown Salt Lake City. People in Salt Lake absolutely love your clothing store and go to it often and tell their friends who live in other places about it. People who live in other places come to visit the store and wish that they had the clothes you offer in the places where they live. Unfortunately, you really don’t want to start up a whole new store in another place because you like having one store that you can personally manage. One day you decide to start up a website for your store and put all of the clothes from your store on the website for people to buy. All of those people who live in places too far away can now purchase your clothing without actually having to come to the store itself. This costs you hardly anything extra, but expands your clientele ten-fold. This is what B2C commerce is all about. It’s about expanding the business’ client group a lot without having to build an entirely new business in other places around the world.

The second type of e-commerce is consumer-to-consumer (C2C) and is like basically what it sounds like. This type of e-commerce is typically grouped with online auctions, although certainly not limited to that. Think eBay or Those two websites are perfect examples of C2C commerce because they involve two consumers, or non-businesses, exchanging goods and services with one another. This has to be one of the most popular forms of e-commerce out there as well because it allows people to get access to goods that may not even be available any longer. Here are a few good examples of C2C e-commerce is beneficial: In the first scenario you are looking to find an old antique clock from the 1902’s. Your grandmother used to have a clock just like it and now you want to own a clock like it for your home. Every weekend you scour the flea marketing and thrift stores in your area, in hopes of finding that antique clock that you want so badly. After years of searching, you simply cannot find it anywhere. This is because your range of looking is completely limited. That same clock might be in the possession of someone living in China, but you might have no idea. This is where e-commerce really comes in handy. After looking for a long time, you go on eBay and search that clock and style that you are looking for. After 3 seconds, you find that clock! Someone in England is selling their clock and for a price that you cannot pass up. After all of those years of searching, you find it in a matter of minutes online. is great because you can buy, sell and trade books with other people for prices that you simply cannot get in the bookstores. Textbooks for college are priced much lower than normal and so college immediately becomes more affordable.

The last type of e-commerce is business-to-business (B2B). This is probably the least popular, but certainly one of the most useful type of e-commerce out there. This type of e-commerce involves businesses exchanging goods and services with one another. Most of the time B2B involves online marketing companies doing services for other online companies who are looking to get better results on the search engines. The most popular forms of online marketing are Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO basically means that the online marketing company will help get your website or business to the top of the search engines when people search for that type of service or business in their area. They do this through word optimization, where they place keywords on your website that make the major search engines like Google, Yahoo and MSN recognize your site as one that has a lot of valuable information. PPC basically means like what it sounds like. They place ads and links on various pages and websites that link them back to your site. Every time someone clicks on a link to see your website, you pay the online marketing company a very small amount of money for getting your site more traffic. All of the other forms of e-commerce would not be possible without online marketing and B2B e-commerce.

Guest Blogging to Drive New Online Business

Many people are struggling to find new methods to drive new traffic to their site. Guest blog posting is one of the new online marketing strategies used by most organic marketers. This is where you find a website that is relevant to your niche. You work out a deal where they will accepts a guest article about your related interest. This has become one of the most popular ways to drive new links, traffic, and leads. This type of technique has become especially popular for the e-commerce sector.


    0 of 8192 characters used
    Post Comment

    • Panagiotis Doris profile image

      Panagiotis Doris 

      6 months ago from Greece

      An e-commerce business is the future of online buying. The consumers habits have changed the last years and more and more are choosing the online signature of the businesses for their purchases. One of the first types of e-commerce sites were that was selling e-books... Then this new type of consuming advanced to other products such as clothes and apparel with sites such as in US and for my country Greece. I believe an online presence of business nowadays is crucial!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)