Times Evolve and So Does the On-Page SEO. Tips for 2017 and maybe More
Even with Google becoming more sophisticated than ever, many marketers are still employing some obsolete-becoming rules of on-page SEO. The idea of this blog is to suggest remedying that situation by some actionable steps.
If you are still committing the following 5 mistakes, you would have to pay in terms of online obscurity. Here’s also how can you fix them.
Mistake 1: Still repeating keywords like stated in some SEO Bible
SEO professionals often due to habit or by rote still follow rule like 1 keyword per 100 words. But you don’t need to because most of the free and paid tools have yet to achieve the sophistication of Google’s algorithm that now depends more on several other important factors of visitor interests and interaction with the content rather than keyword count. Include the targeted keywords but don’t just take it as the only thing that can boost your site’s ranking. You have to do much more additionally on content and usability front.
Mistake 2: Polishing and refining keywords bypassing the Searcher intent
If you could get inside the head of your target audience and come up with the keywords in their most raw form, you have hit the jackpot. All you need to do is to serve what your searcher is looking for. Provide the answers and the experience they need and they would keep coming back to you; performing basic keyword research and questions around them is all you need to do on keyword research tools like Adwords or Ubersuggest.
For some keywords, users might be looking for images; for others they might be looking for suggestions like price, DIY videos, map location, etc. So the right kind of content delivery can hook them to you.Thus, designing content first keeping visitor interest in sight and then including keywords where they would look natural is best rather than doing the opposite. Google also rewards such thought process often.
Mistake 3: All SEO planning going around keywords and not the Related topics
Doing hard work on keyword from and ignoring exploring the related topics would take you nowhere.Success of Wikipedia has much to say on this aspect when people love getting lost in the ocean of information connected one through the other. If words and phrases in the content intelligently connect to the queries that your target audience often makes you would be a hit with Google. Doing this conveys Google's that you have relevant content comprising credible answers having accurate information to the queries users are making.
Here’s how you can also do that.
Step one: As simple as it could be, use topics related to the one targeted in your content along with the keywords. Tools like MozBar can ease your efforts. The tools work by sieving out the keywords used in the sites that are ranking and then the rest and presenting you with the keywords and topics that are making all the difference. Missing out on these terms and trying to rank can make your life really stressed.
Step two: A featured snippet in the SERP can be a jackpot place which could be achieved by appropriately optimizing the content and its format, which could be a short / crisp para or a list or just a hooking short answer with all signs of elaborated one in the webpage to be clicked. Aim for it and you could be justly rewarded.
So you see, today going beyond just the keyword repetition has become very important and many tools can help you do that.
Mistake 4: Thinking that piling up links can save efforts needed for on-page
Earlier, links with anchor text used to pull up even a low-quality or irrelevant page. Today even a well-linked page can be left behind by a content piece that is crafted and formatted keeping its audience well in mind with great efforts put on the on-page SEO front. If they could get their users happy and satisfied by serving what they are looking for, Google is sure to follow making the link-based SEO used in isolation obsolete in more than one way.
Mistake 5: Not paying attention to creating topical authority consciously
Today, how much expertise you possess over a topic has much more value than any other important SEO ranking factor. Once you gain topical authority over the days, weeks, months and years so much so that users start quoting, sharing and mentioning your knowledge, your name becomes synonymous with the subject you publish emerging as a Brand. All these cues are more than enough for Google to give you the rankings you deserve. In its most basic form, it is about trust building which ultimately leads to brand building. Online and offline campaigns, content, links earnings, subject matter expertise sought by the users, influencers talking about you, and more such chain reactions to becoming a think-tank are going to play the role. On-page optimization lending value to the on-site optimizations ultimately building brand would be end result which would again need to be maintained.
With so much so going on in the sphere of Search Optimization, how can you still even mistakenly consider using SEO tactics that would now seem age old. Gear up to renovate your approach towards your website if you are still puzzled as to why you might not be ranking despite applying every trick mentioned in the SEO guidebook or rule book. These 5 mistakes could be blamed.
Now is the time to remedy the situation and change to become a success story with Google!