ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Times Evolve and So Does the On-Page SEO. Tips for 2017 and maybe More

Updated on June 5, 2017

Even with Google becoming more sophisticated than ever, many marketers are still employing some obsolete-becoming rules of on-page SEO. The idea of this blog is to suggest remedying that situation by some actionable steps.

If you are still committing the following 5 mistakes, you would have to pay in terms of online obscurity. Here’s also how can you fix them.

Mistake 1: Still repeating keywords like stated in some SEO Bible

SEO professionals often due to habit or by rote still follow rule like 1 keyword per 100 words. But you don’t need to because most of the free and paid tools have yet to achieve the sophistication of Google’s algorithm that now depends more on several other important factors of visitor interests and interaction with the content rather than keyword count. Include the targeted keywords but don’t just take it as the only thing that can boost your site’s ranking. You have to do much more additionally on content and usability front.

Mistake 2: Polishing and refining keywords bypassing the Searcher intent

If you could get inside the head of your target audience and come up with the keywords in their most raw form, you have hit the jackpot. All you need to do is to serve what your searcher is looking for. Provide the answers and the experience they need and they would keep coming back to you; performing basic keyword research and questions around them is all you need to do on keyword research tools like Adwords or Ubersuggest.

For some keywords, users might be looking for images; for others they might be looking for suggestions like price, DIY videos, map location, etc. So the right kind of content delivery can hook them to you.Thus, designing content first keeping visitor interest in sight and then including keywords where they would look natural is best rather than doing the opposite. Google also rewards such thought process often.

Mistake 3: All SEO planning going around keywords and not the Related topics

Doing hard work on keyword from and ignoring exploring the related topics would take you nowhere.Success of Wikipedia has much to say on this aspect when people love getting lost in the ocean of information connected one through the other. If words and phrases in the content intelligently connect to the queries that your target audience often makes you would be a hit with Google. Doing this conveys Google's that you have relevant content comprising credible answers having accurate information to the queries users are making.

Here’s how you can also do that.

Step one: As simple as it could be, use topics related to the one targeted in your content along with the keywords. Tools like MozBar can ease your efforts. The tools work by sieving out the keywords used in the sites that are ranking and then the rest and presenting you with the keywords and topics that are making all the difference. Missing out on these terms and trying to rank can make your life really stressed.

Step two: A featured snippet in the SERP can be a jackpot place which could be achieved by appropriately optimizing the content and its format, which could be a short / crisp para or a list or just a hooking short answer with all signs of elaborated one in the webpage to be clicked. Aim for it and you could be justly rewarded.

So you see, today going beyond just the keyword repetition has become very important and many tools can help you do that.

Mistake 4: Thinking that piling up links can save efforts needed for on-page

Earlier, links with anchor text used to pull up even a low-quality or irrelevant page. Today even a well-linked page can be left behind by a content piece that is crafted and formatted keeping its audience well in mind with great efforts put on the on-page SEO front. If they could get their users happy and satisfied by serving what they are looking for, Google is sure to follow making the link-based SEO used in isolation obsolete in more than one way.

Mistake 5: Not paying attention to creating topical authority consciously

Today, how much expertise you possess over a topic has much more value than any other important SEO ranking factor. Once you gain topical authority over the days, weeks, months and years so much so that users start quoting, sharing and mentioning your knowledge, your name becomes synonymous with the subject you publish emerging as a Brand. All these cues are more than enough for Google to give you the rankings you deserve. In its most basic form, it is about trust building which ultimately leads to brand building. Online and offline campaigns, content, links earnings, subject matter expertise sought by the users, influencers talking about you, and more such chain reactions to becoming a think-tank are going to play the role. On-page optimization lending value to the on-site optimizations ultimately building brand would be end result which would again need to be maintained.

With so much so going on in the sphere of Search Optimization, how can you still even mistakenly consider using SEO tactics that would now seem age old. Gear up to renovate your approach towards your website if you are still puzzled as to why you might not be ranking despite applying every trick mentioned in the SEO guidebook or rule book. These 5 mistakes could be blamed.

Now is the time to remedy the situation and change to become a success story with Google!

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)