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Tips for Business Automation

Updated on September 9, 2009

Automating your Online Business

Improve service delivery of your products

In order to be successful in business, it is imperative that as you grow your business, you start to implement systems which will improve, if not maintain, your levels of service and quality to your customers. This will lead to automation of your website activities and client correspondence by using an auto-responder which allows you to pre-write your email responses to an action that takes place, e.g. an order for your product.

This action could be a thank you note with your contact details.

If for example you are spending time in a banking hall queue unnecessarily, you may decide to implement internet banking in order to carry out your business at home. It is also critical to understand that if your product is downloadable, it is a benefit to a customer who wants it now. This reason is why many online sales are focused on internet based products or product delivery handled by a third party.

The idea is that you continuously research and find better methods for running your business and also try to establish contacts who think similarly to you in terms of business. I am not saying that you need to reveal your secrets, but it often occurs that the best ideas are generated by like minded individuals discussing strategies and new products they have found to be successful or even unsuccessful.

You don’t have to be super smart.

You don’t have to have had prior business experience to recognize a good idea or a potential product.

It is not difficult to recognize a good marketplace.

You can rely on the expertise of others to fill in the gaps in your business plan.

Email Auto responders

How to use an email autoresponder

Some email autoresponders are designed in such a way as to have an automated response to a specific action. If for example you have a section in your webpage for a person to leave their contact details,often referred to as a lead capture page or opt-in page, your email auto responder could send a welcome message giving a brief outline of your montly newsletter or even emphasizing what they just read that caused the action of them to sign up for your newsletter.

The email autoresponder is also a great way to send regular updates of your website promotions as it is easy to send a bulk email to multiple clients informing them of your latest specials.

An email autoresponder can in most cases be programmed to release the information on a specific date and for a specific action.

Being able to free yourself up for other activities is key and integral to the success of your online business.

I hope that you have found this information useful and look forward to hearing your comments below.

What do you think of email autoresponders and have they helped to grow your business?

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