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Tips on Starting a Home Cleaning Business
Benefits of Starting a Home Cleaning Business
Of all the businesses you could choose to start up, home cleaning has to be up there as one of the easiest. What other business utilizes skills you already have (you do clean your house don't you), equipment you most likely already have and provides a service that is required by almost everybody at some point in time. But wait, there's more! You don't need a lot of cash to get started. Nor will there be a huge amount of bookwork (at least in the beginning).
Most of the Equipment You Probably Already Have
What You Will Need to Get Started
Do you have...
- A phone
- Enthusiasm and a level of fitness
- Customer service skills
- Cloths, cleaning products, vacuum, duster, broom, bucket and mop, ladder
- A vehicle to transport yourself, any helpers you might have and the cleaning equipment
- A few contacts and/or the ability to print some flyers
- Research on the governmental/legal requirements for starting a business in your area as well as the Occupational Health and Safety Requirements.
You could add uniforms, signwriting on your car, business cards and various forms of advertising, or you could organize these items later when your business is firmly established.
Firstly, research and organise Items such as insurance, occupational health and safety and governmental requirements applicable to running a business in your area.
Then decisions need to be made in terms of the actual work. If you intend to perform all the work yourself then the paperwork and the scheduling of work is relatively easy. If you are looking at hiring other people then there will be all the considerations that come with employing staff and the scheduling of work becomes more complex. In the initial stages many people perform all the labor themselves which makes sense until the business grows to the point where more labor is needed. It may be that creating a full time or part time job for yourself is as far as you wish to take the business.
Mr Bean Can Clean
Marketing your home cleaning business can be as easy as telling everyone you know that you are now in the business of cleaning homes. You can print some flyers to put up in the supermarket, at local schools, or simply drop them off in letterboxes. Advertising in the local paper and on the internet can also bring good results. Once you have even one client, word of mouth quickly spreads when you do a good job for a reasonable price.
A unique selling feature is a useful way to distinguish your services from those of other cleaning businesses. Consider offering an eco-friendly service which uses environmentally friendly cleaning products, or offer your services at times that other businesses do not - for example you could advertise your availability to clean houses in the early morning or evenings according to the customer's requirements. One thing you can offer as a sole operator that cleaning businesses cannot match is that the clients will always get the same cleaner. Clients like that as trust and rapport is built up plus it saves them re-explaining their particular requirements and expectations. Another great way to differentiate your services is to offer cleaning incorporating particular frangrances according to the customer's preferences. Some customers don't like the smell of chemical cleaners so you could collect or make products with more appealing scents such as lemon, pine, eucalyptus or vanilla. Leaving a home smelling great is a good way to remind your customers of your worth.
Impressing Your Customers
There's no secrets here. You need to turn up when you say you will. You need to do a good job. In fact, surprising your customers by doing more than they expect will ensure their loyalty.
Developing rapport with your customers is also important. When you have built relationships with your customers then any problems that arise can be sorted out with minimum fuss.
Can You Do It On Your Own?
There are multiple organizations which will offer you advice, business plans, marketing plans and franchises for cleaning businesses. Usually there is a fee involved.
A couple of useful sources are:
You may want to seek some assistance with your startup home cleaning business, or just get out there and do it, whichever you decide, there are thousands of customers wanting their homes cleaned, so your services are always going to be in demand.