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Tips to Improve Your SMS Marketing Plans

Updated on May 11, 2015

The number of people that are using the short messaging services increases on a daily basis. In fact, an overwhelming majority of the population sends text messages nearly every day. Another fact is that the number of mobile users is rising daily which means more and more people are going to be sending text messages. People are more likely to send a text message than opt for a voice call to contact somebody.

These trends are only indicative of the importance of the SMS as a communication medium. If you are planning to market your business then this communication service will open up a lot of opportunities for promoting your services and products. Unfortunately, most companies have no idea how to conduct a proper marketing campaign through SMS. This has led to the medium becoming a highly abused one. If you truly wish to leverage the full power of the SMS marketing channel, your business can follow a few guidelines.

Always Ask For Permission

Before you start off your SMS marketing campaign, ask the consumers to sign up for it. Asking for their permission for sending text messages beforehand is not only a polite gesture, it can also potentially save you a lot of headaches in the future. By asking for their permission, you can create a strong database of consumers which can prove to be useful for your other marketing endeavors. At the same time, it is the safest method to create the database. Make the process of signing up an easier one.

Keep the Code Short and Simple

Using a short code that is easy to remember is a good idea always. After all, you do not want your customers to have problems in remembering the code. Simple codes can be availed of by paying a fee. If you are running a small business, you may find it rather expensive to acquire such dedicated small codes. In that scenario, you can always co-operate with a non-competitor and share the code between yourselves.

Write a Crisp Message

It is easy to write a message that completely uses the character limit when going for SMS marketing. Many are, in fact, tempted to reveal all the details of the offer through the SMS. Such a practice should be avoided like the plague. The most effective copy for your SMS marketing campaign would be one that only informs the customers the benefits they get. The language should be plain and free from complexities. If you are going to use short forms or acronyms, they should be well known to avoid confusing your customers.

Ensure Relevancy of Message

You should never underestimate the importance of the relevancy factor. Even the most creative messages will have no value to the customers if they are not relevant to the customers’ needs. If they are not relevant, the customer will instantly delete or reject the message. This is where segmentation of your marketing plan comes into effect. Targeting your customers will enable you to get better returns and more sales. Follow the main demographics of the targeted group while writing the message.

Be Friendly

SMS marketing is one of the few chances you get to forge a strong relationship with your customers. Simply placing the name of the customers in the message will make them feel special and valued.

Send It on Time

The time is another important factor to take into consideration. It does not matter how beautifully you have composed the message, if the customers are busy they will not read it. Ensure that the messages are sent when the customers are likely to be free.

Bulking messaging through an SMS service can harness the potential of a local market. You just need to conduct the campaign properly.


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