ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Tips to get started on social media

Updated on November 6, 2015

Whether you are a small business that’s just launched itself, or a large conglomerate that has been active for several years now, having a credible presence on social media networks is very important. If you’re under the impression that you can get by without it, you’d be wrong.

Why? Simply because of the immense influence social media wields over hearts and minds these days. People spend so much time online – whether for work or for leisure – that they are bound to take in and be swayed by what happens in the digital world.

Therefore the question you should be asking yourself (assuming that you haven’t already done it), is how do you get started on social media? Is it simply about having a Facebook or Twitter account? Or does it entail a well thought out strategy? Well, this blog gives you five pointers on how to go about it:

A) Be present on all platforms: So to answer the previous question – no, it’s important for you to be present across as many social media platforms as possible. That includes Pinterest, Tumblr, LinkedIn, Instagram and any other platform that may be frequented by your potential customer. Does that sound unnecessary? It might at first, but not after when you consider the search engine optimisation (SEO) benefits for your website. Also, you never know where your next customer or follower will come from, so it’s best to maintain a healthy presence across all platforms.

B) Complete your profiles: You’ll be surprised at how much damage an incomplete profile can cause. It shows a lack of interest in finishing what you started, and more importantly, it shows that you’re not serious about promoting your business to the fullest extent. Inactive profiles cause similar damage. However, simply updating your profile for the sake of it is also not advisable. Try to add value for your visitor with each and every post, so that you know that you’re gradually building up a loyal following.

C) Allow users to share your content: Never downplay the importance of having social media share buttons on your web pages. Every time a user reads a good piece of content – whether it be a blog post, infographic, presentation, news, white papers, case studies, how-to-guides etc. – make it possible for him/her to instantly share your content with his/her friends and family. Think of it as a digital version of word of mouth promotion. It’s always a good thing, and the more you achieve it, the more your business gets promoted.

D) Interact with your followers: This one really goes without saying. However you must ensure that your responses have some personality (humour, well meaning sarcasm even, or a serious tone when required). Also, you need not respond to every comment you receive. The idea is to build a real, meaningful relationship with your users.

E) Ask for reviews: Social proof – or the practice of referring to what others have said before making a decision – is a powerful thing. Therefore you want to leverage this power and get as many positive reviews about your business as possible. If, however, the reviews aren’t forthcoming, go out and actively ask for reviews from satisfied customers. The more reviews you receive, the more authentic your business ends up looking, and the more your chances of grabbing even more customers.

Therefore keep in mind the above pointers. Social media platforms are an excellent way of building relationships with your customers and followers, so get your strategy right and start reaping in the benefits.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)