How Web Design Firms Make More Money with More Clients
Whether we own and run a small business or we work for a company, we like people to think that we know our fields. We want people to believe that we are experts or gurus and we are good at what we do.
The questions I have for you are:
- How many people agree with you that you are an expert?
- Can you prove to people that you are an expert or guru?
- How can you get people to hire you based on your expertise when all of your competitors are saying the same thing about themselves?
When I attend business networking meetings or meet a new client, I never tell them I am an expert or a guru. I would not expect them to believe me anyway unless I actually worked on a project for them.
The truth is that you are not an expert when you call yourself an expert. You are an expert when other people call you an expert. Anyone can walk into a room and introduce himself / herself as an expert. Would you believe them if you do not know their work?
How To Make Other People Believe You Are An Expert
We have to show people that we know our stuff and here is how:
Public Speaking: Educate Your Audience
Public speaking works wonders for your corporate image. When you are the public speaker in a room, you have a chance to really prove that you are an expert. Give a presentation on a common problem that people have and educate people on how to fix the problem. Give them a little knowledge, but always leave them wanting more.
While other people have 60 seconds to give their elevator speech to a room fill of business owners, the public speaker has at least 30 to 60 minutes for a presentation.
Educate People on Your Blog
Almost everyone has a blog today and blogs are amazing ways to demonstrate your expertise. Blog at least once per week. That's all you need. Make your blog posts no longer than 2 or 3 paragraphs tops. Any more than that and you will lose your readers and your potential clients in the process.
Blog about issues that people face every day in your field and give people little hints about how to solve them, but make it seem complicated. This way, they will see how difficult it is to do it themselves and they will have no choice but to hire an expert.
Establish A Business Relationship With Some Of Your Competitors
Yes, this can be a kooky thing to do, but it works wonders for your image as an expert. When you establish a business relationship with your competitors, it shows potential customers that you truly are a professional and a force to be reckoned with. When people see you working alongside your competitors, it shows that you are willing to help your competitors and you get more business that way. It works better than if you compete with them.
Create a Video Series In Your Field
Use YouTube, Vimmeo, Blip.TV to display a 60 to 90 second video one every week or two and show people how to fix common problems in your field.
Remember: Never Tell People You Are An Expert. They will not believe it anyway. Instead, show them you are an expert.