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How Web Design Firms Make More Money with More Clients

Updated on April 8, 2012

Whether we own and run a small business or we work for a company, we like people to think that we know our fields. We want people to believe that we are experts or gurus and we are good at what we do.

The questions I have for you are:

  1. How many people agree with you that you are an expert?
  2. Can you prove to people that you are an expert or guru?
  3. How can you get people to hire you based on your expertise when all of your competitors are saying the same thing about themselves?

When I attend business networking meetings or meet a new client, I never tell them I am an expert or a guru. I would not expect them to believe me anyway unless I actually worked on a project for them.

The truth is that you are not an expert when you call yourself an expert. You are an expert when other people call you an expert. Anyone can walk into a room and introduce himself / herself as an expert. Would you believe them if you do not know their work?

How To Make Other People Believe You Are An Expert

We have to show people that we know our stuff and here is how:

Public Speaking: Educate Your Audience
Public speaking works wonders for your corporate image. When you are the public speaker in a room, you have a chance to really prove that you are an expert. Give a presentation on a common problem that people have and educate people on how to fix the problem. Give them a little knowledge, but always leave them wanting more.

While other people have 60 seconds to give their elevator speech to a room fill of business owners, the public speaker has at least 30 to 60 minutes for a presentation.

Educate People on Your Blog

Almost everyone has a blog today and blogs are amazing ways to demonstrate your expertise. Blog at least once per week. That's all you need. Make your blog posts no longer than 2 or 3 paragraphs tops. Any more than that and you will lose your readers and your potential clients in the process.

Blog about issues that people face every day in your field and give people little hints about how to solve them, but make it seem complicated. This way, they will see how difficult it is to do it themselves and they will have no choice but to hire an expert.

Establish A Business Relationship With Some Of Your Competitors

Yes, this can be a kooky thing to do, but it works wonders for your image as an expert. When you establish a business relationship with your competitors, it shows potential customers that you truly are a professional and a force to be reckoned with. When people see you working alongside your competitors, it shows that you are willing to help your competitors and you get more business that way. It works better than if you compete with them.

Create a Video Series In Your Field

Use YouTube, Vimmeo, Blip.TV to display a 60 to 90 second video one every week or two and show people how to fix common problems in your field.

Remember: Never Tell People You Are An Expert. They will not believe it anyway. Instead, show them you are an expert.

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    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Thanks, psychicdog.net. I am glad you like this hub.

      If you can make your way as a public speaker, it will do wonders for your business and its brand.

    • psychicdog.net profile image

      psychicdog.net 

      7 years ago

      Public Speaking - great hub HWI - I've been meaning to do this (whenever I get time!) - in my area we have a few business breakfasts and have guest speakers. A really good breakfast too with hot food as well as cereal and fruit! The way to a lot of people appears to be through their stomach!

    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Hey travel_man1971, congrats on your new blog. Have you added your blog to latestblogposts.com?

    • travel_man1971 profile image

      Ireno Alcala 

      7 years ago from Bicol, Philippines

      Awesome tips! I've been trying my hands on blogging. In fact, I already have an official Food Blog but with only free domain on it.

      You can check Tropical Joe for your comment:

      http://foodgourmet.webs.com/

    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Thanks Corey. I also tell clients the same thing. Some of them get it and dome don't.

    • coreyrab profile image

      coreyrab 

      7 years ago from Florida

      Thanks for the post. I think building your experience is a huge component of any internet company or any business is general for that matter. It is something that I always preach to my client.

    • hotwebideas profile imageAUTHOR

      Bruce Chamoff 

      7 years ago from New York

      Thanks, maplethorpej. I am following you as well and will comment on your hubs shortly. If you want a nice laugh, the hub on business networking comics is pretty funny (or I'd like to think it is).

    • maplethorpej profile image

      Jerad Maplethorpe 

      7 years ago from Minneapolis, Minn.

      Great article. I love your advice because it is specific, but specific in the sense that you truly have to understand the concept in order to know how to pull it off.

      I write in a very similar style. I'll have to check out your other hubs.

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