ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top 10 Twitter Marketing Tips

Updated on July 22, 2018
GoodBrains2 profile image

Paul taught digital media for many years, and now makes his money through online commerce. Born in the UK, he now lives in Florida.

Twitter is hugely important in the world of social networking, and should feature in any modern marketing campaign that is designed to promote a company, product, event, or individual.
Twitter is hugely important in the world of social networking, and should feature in any modern marketing campaign that is designed to promote a company, product, event, or individual. | Source

In this article, I will look at using Twitter as a marketing tool and give you my top 10 best Twitter marketing tips - but first of all, it is important to understand why you need it.

Why Twitter is so important

  • It is one of the biggest social networking sites in the world with over 319 million active users.
  • It provides a general platform for communicating directly with fans, customers, and potential customers.
  • It is flexible. It can be used for the promotion of products, people, events, or services.
  • It is essentially free to use.
  • Modern businesses are expected to have an active Twitter account.
  • It raises the profile of a brand.

Twitter Marketing Basics

Whether using Twitter for business, or pleasure, or just to promote a personal blog, the principles are still the same if you want to maximize its potential.

One of the key things that you need to do in order to use Twitter effectively is get Twitter followers. But there is more to it than that.

You need lots of followers who are interested in what you have got to tweet. It is no use just getting lots of Twitter followers who are not interested, or Twitter followers who take an interest in your tweets, but are few in number.

You need to be aiming for 500+ Twitter followers initially who are interested in your brand, product, person, or service. From there you can gradually build numbers and to some extent it will happen organically.

Once you have your twitter account or accounts set up as you want them with a decent amount of followers, you should spend about 10-20 minutes per day to maintain them.

I believe Twitter, right now, is just finishing the venture capital phase, getting into a maturity level.

— Al-Waleed bin Talal

My 10 Best Twitter Marketing Tips

Below are my tips on how to get Twitter followers who will take an active interest in your tweets and how to use twitter to promote a product, brand, person, or service effectively.

1. Identify Your Target Audience

With Twitter marketing, as with all marketing, you must have a clear idea of what it is that you are promoting and the sort of audience or customer base that you are trying to appeal to.

Ask yourself questions about your target audience. What is their predominant age? Background? Where do they live? What are their interests?

Social media offers numerous excellent opportunities for promotion and it is essentially free to use.  With experience your target market can be identified and engaged.  Different forms of media, such as video, text, and images can all be used.
Social media offers numerous excellent opportunities for promotion and it is essentially free to use. With experience your target market can be identified and engaged. Different forms of media, such as video, text, and images can all be used. | Source

2. Keep Focused

There is little point acquiring followers who are not interested in your product or whatever you are marketing.

If your target audience is too diverse to focus one, then you may want to consider splitting it into separate niches and creating a separate Twitter account for each specific niche.

Creating Twitter accounts is quick and easy (one of the reasons that makes Twitter marketing so great!) and getting followers for them who are suitable is not too difficult, if you are focused on a specific area of interest.

3. Don't Divert or Digress

If you are promoting a gardening blog, do not throw in tweets about your views on political affairs, or your trip to the theater last night. Try to keep it focused on gardening.

If you find yourself wanting to tweet about American politics or theater trips, start another, separate Twitter account.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

— Chad Hurley

4. Pay Attention to the Competition

One simple way to get followers is to promote yourself to followers of another twitter profile in a similar vein to your own, as they are the likely to be the same sort of Twitter users that you wish to target.

The standard way to promote yourself in Twitter is just to follow someone (you could mail or message them, but that would be considered too intrusive by some people, plus clicking to follow people is quick and easy).

You can easily click to follow hundreds of people this way in a relatively short period of time.

The Twitter bird logo, one of the most recognizable and powerful brand symbols in the modern world.  The explosion in social media has transformed modern marketing.
The Twitter bird logo, one of the most recognizable and powerful brand symbols in the modern world. The explosion in social media has transformed modern marketing. | Source

5. Consider Culling Non-Followers

However, if you follow lots of Twitter users regularly, you will hit problems at some point.

Many people that you follow, won’t follow you back and Twitter doesn’t like your ratio of Twitter follows to Twitter followers too far out of kilter. This normally kicks in at around 2000 Twitter follows.

You will have to prune away some of the people that you follow but don’t follow you back. There used to be programs that did this for you en masse, but Twitter put a stop to that, so you will have to do it manually, which is tedious, but there are programs such as Twitter Karma to help you.

6. Engage Professionally

Another one of my Twitter marketing tips. Keep engaged with your followers but don’t get carried away. From time to time, people will message you. It is good to reply and communicate with your followers.

Be wary of doing too much chatting, however. Remember that you are here primarily to market your product etc. and that means mainly getting relevant followers and tweeting your product. Having said all that, sometimes you can get some great personal contacts via Twitter.

I have had articles and blogs featured in online magazines through contacts I have made through Twitter.

I'm starting to get a following on Twitter. That's a really awesome power to have. It gives me the opportunity to make any kind of art I want.

— Ansel Elgort

7. Retweets are Good

Write engaging titles for your links. Remember that you want people to retweet your tweets, and then others to retweet the retweets, so try to make your tweets sound as interesting as possible.

(It helps if they lead Twitter users to engaging information and products too, of course!)

Think long term when marketing.  You will gain far more by building a genuine relationship with your followers over time than opting for short term gimmicks.
Think long term when marketing. You will gain far more by building a genuine relationship with your followers over time than opting for short term gimmicks. | Source

8. Manage Your Profile

Make sure that your Twitter profile will appeal to your audience.

It is the first thing that many people are going to see when they check you out in Twitter, so you need to give out a strong and positive image.

Speaking of images, I would always recommend uploading an image to your Twitter profile, using the default image just looks lazy and bad.

9. Follow Back

Generally speaking, I would always follow back people who follow you, as it is another way of getting your name out there, even if it isn’t maybe quite as targeted as you’d like.

Some Twitter users consider following back Twitter followers to be the correct Twitter etiquette, but it is also just good Twitter marketing.

Between Twitter and Facebook and how close you can be with your fans and how close they can be to you these days is, I think, quite miraculous. It's like getting a greeting card every single day.

— Holland Roden

10. Don't Tweet Too Much

Don’t tweet too much. Even if you have software that is capable of automatically tweeting your product once every minute 24/7, it is not generally wise to do so, in my experience.

You should bear in mind that you will alienate your followers if you bombard them with tweets.

Remember it is the real people who are following you that the most important Twitter followers, not the hundred of other people, or increasingly 'bots', marketing themselves out there, who will follow you but not read or click on your tweets!

© 2014 Paul Goodman

Comments

    0 of 8192 characters used
    Post Comment

    • Black Butterfly2 profile image

      Black Butterfly2 

      4 months ago

      Great article!!

    • robertsmichaeltd profile image

      robertsmichaeltd 

      4 years ago from Seattle, Washington

      Thank you for the share........after reading your article I know that I am still on the right path on my Twitter accounts.

    • dhimanreena profile image

      Reena Dhiman 

      4 years ago

      Twitter has become a great social networking tool. Currently, it is playing an important role in the marketing field. Great hub!!!!

    • whoissthompson profile image

      Steven Thompson 

      4 years ago

      Great article! My favorite tip was writing engaging titles to your links.

    • AaronBurton profile image

      Aaron Burton 

      4 years ago from US

      Great Article!

    • Blackspaniel1 profile image

      Blackspaniel1 

      4 years ago

      Interesting. When I first got my account I started following, and following, then came the 2000 mark. Yes, Twitter does stop you. If you mave multiple accounts can you go to 2000 on each?

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)