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Top 10 Facebook Biggest Acquisitions

Updated on August 20, 2015

10-Ascenta(20$ million)

Facebook CEO Mark Zuckerberg bought the unmanned drone manufacturer British company Ascenta as part of his plan to connect the world's most remote locations to the internet, what you may know as the Internet.org project.

(source: http://www.theguardian.com/technology/2014/mar/28/facebook-buys-uk-maker-solar-powered-drones-internet)

9- ConnectU(31$ million)

As part of a court settlement Mark Zuckerberg had to acquire the rival social networking company ConnectU founded by the Winklevoss Brothers. The deal and the respective law suit against the Facebook founder inspired the movie “The Social Network”.

(source: http://www.digitology.ie/2008/08/facebook-to-buy-connectu.html)

8- FriendFeed(47.5$ million)

FriendFeed is a real-time feed aggregator that consolidates social media and social network updates. Mark Zuckerberg acquired the company to incorporate their advanced features into Facebook, while hiring 12 FriendFeed employees and ex-Googlers to join Facebook staff.

(source: http://www.businessinsider.com/facebook-buys-friendfeed-for-war-with-twitter-2009-8

http://techcrunch.com/2009/08/10/facebook-acquires-friendfeed/ )

7- Face.com (60$ million)

Face.com a mobile facial recognition software company was acquired by Mark Zuckerbergwith the intension ofcreating an automatic tagging system on pictures uploaded to Facebook, this would recognize the face of the individuals on the picture, causing more engagement between users. Since the acquirement, Facebook already implemented this feature as he wanted.

(Sources: http://techcrunch.com/2012/06/18/facebook-scoops-up-face-com-for-100m-to-bolster-its-facial-recognition-tech/ )

6- Snaptu(70$ million)

The Israelite free app, Snaptu, ran on every type of Internet-enabled mobile phone (even the older and crappier ones), allowing users to access popular services on the Internet. In January of 2011 Snaptu reported to have over 78 million users. Facebook bought the company, the reason for the purchase was "it offered the best opportunity to keep accelerating the pace of our product development."

(source: http://techcrunch.com/2011/03/20/facebook-reportedly-acquires-snaptu-for-an-estimated-60-70-million/

http://en.wikipedia.org/wiki/Snaptu

http://www.theguardian.com/technology/2011/mar/21/facebook-buys-snaptu)

5- Parse (85$ million)

Facebook bought Parse, a cloud companythat hosts mobile backend services for app developers. Beyond this deal is Mark Zuckerberg strategy to have some “control” or knowledge over the apps that are getting good feedback and which don’t, using Parse analytical resources, allowing him to have a huge advantage on finding the “next big app”.

(source: http://www.businessinsider.com/why-facebook-acquired-parse-for-app-acquisitions-2013-9
https://www.crunchbase.com/organization/parse )

4- Atlas Advertiser Suite(100$ million)

Facebook acquired Atlas Advertiser Suite company from, guess who, the tech giant Microsoft! Atlas is a campaign management and measurement foradvertising agencies and with this acquirement Facebook got the tools it needed to launch an ad network.

(source: http://newsroom.fb.com/news/2013/02/facebook-to-acquire-atlas-from-microsoft/ )

3- Instagram(1$ Billion)

Now for the big dogs of the industry, Kevin Systrom and Mike Grieger got a billion dollar deal for their popular company Instagram, an online mobile photo, video sharing application and social networking service.This deal allowed Mark Zuckerbergto improve user experience for sharing photos, an important service of his company.

(source: http://mashable.com/2012/04/09/facebook-instagram-buy/)

2- Oculus VR – (2$ Billion)

Facebook bought the company who develops Oculus Rift for an outstanding $2.000.000.00 billion. Oculus VR is a virtual reality technology company founded by Palmer Luckey and Brendan Iribe. Mark Zuckerberg stated that this deal is a strategic long-term bet on the future of social networking.

(source: http://www.theguardian.com/technology/2014/jul/22/facebook-oculus-rift-acquisition-virtual-reality )

1- WhatsApp- (19$ Billion)

The dream of every ambitious programmer is to see his company being successful and perhaps, acquired by one of the “big guys”. That was what happened to Brian Acton and Jan Koum, the duo sold their hugely popular instant messaging app, with more than 600 million active users, to Facebook for $19.000.000.00 billion, making it one of the biggest deals in history.WhatsApp focused in maintaining a messaging service free of ads, only charging users 1$ per user after the first year of use.

(source: http://techcrunch.com/2014/02/19/facebook-buying-whatsapp-for-16b-in-cash-and-stock-plus-3b-in-rsus/ )

© 2015 StephanPoe

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