Top 5 Unlikely Super Bowl Ads of 2013
Things You Want To See, But Won't
There's been much to talk about in the sports world as of late. We've seen everything from a 73-year-old sportscaster gawking at a 23-year-old model on live TV to a Heisman trophy candidate involved in a bizarre fake/dead girlfriend hoax. With these interesting subject matters clogging sports headlines and the Super Bowl arriving, it's only fitting to discuss what kind of potential the advertising world has for commercials.
Before we dive into what to expect from this year's commercials, let's look at what makes a Super Bowl commercial so significant.
Super Bowl, Super Statistics
For those of you who are unaware, the NFL Super Bowl is like the Mecca of advertising commercials. It's consistently one of the biggest broadcasting events of every year. Last year's Super Bowl raked in an estimated amount of 167 million viewers worldwide, making it the most watched broadcasting event in US history. With so many people watching this enormous event, it's a no brainer why advertisers drool over getting their brand or product onto the TV screens of millions of people.
According to several different sources, the cost for a 30 second commercial on Super Bowl Sunday, February 3, 2013 will range from 3.5 to 4 million dollars. That's a lot of money for only 30 seconds of airtime. On top of the money spent on media buying, there's even more money spent on the production and talent for the commercial. However, big time businesses and advertisers see it necessary to get their image out there on biggest TV Sunday of the year, so apparently money is not an option.
What To Expect This Year
Every year, there are several companies that release some information on what product they'll be advertising during the Super Bowl. Sometimes they'll also reveal the celebrity that will be in the commercial, in order to create some buzz amongst the TV viewers. All the other advertisers usually keep quiet until the actual commercial airs or they'll create other commercials to hype up what they're showing on Super Bowl Sunday. It's like a movie trailer for their own commercial.
Now, what can we expect to see this year? Besides some information about new products and some actors appearing in this year's commercials, it's hard to expect what we'll see. Therefore, I came up with my own list of commercials I think most viewers want to see, but probably won't. I made this list in consideration of current sports news, referring back to all the fuss we've been hearing about in the sports world.
Here's my list of the top 5 Super Bowl commercials that I really want to see, but probably won't:
Brent Musburger in a Cialis Ad
After the famed broadcaster made overly kind compliments to the 23-year-old model girlfriend of Alabama quarterback A.J. McCarron during the FBS Championship game, good ole Brent proved he has the vitality of a young man. So why not have a brand such as, I don't know...say Cialis, take advantage of this situation and have Brent tell us his secrets? "WOW Cialis, WOW! I can't believe you're missing out on this fantastic opportunity."
Lance Armstrong doing a commercial for the board game, "Fact or Crap"
This one is pretty self explanatory. After lying forever about never taking PEDs, Armstrong finally admitted he was guilty during an interview with Oprah. Now, even though we rarely see commercials for board games anymore, this one seems fitting. I'd like to think Armstrong's line would be something like "Welp, it's not Nike, but it's a good gig. And this game is great for answering questions..believe me!"
Katherine Webb commercial for Amish clothing
After getting so much fame from Brent Musburger's comments , being A.J. McCarron's girlfriend and being Miss Alabama, the young lady has been all over the news. This commercial idea is ridiculous, I know. But compared to the sexually suggestive Go Daddy commercials with Danica Patrick, I'd like to think that a 23-year-old model wearing oversized Amish clothing would throw people for a loop. Unfortunately, I don't think the Amish advertise, so there goes a perfect opportunity for a cheap laugh. However, if this was a commercial, I bet we'd start seeing Amish clothing at Macy's.
Open Tryouts Ad for joining the MLB 2013 HOF
Not one person will be inducted into Major League Baseball's Hall of Fame class for 2013. To stick it to the guys who have ruined their changes because of steroid use, let's give a shot to the guys who are clean and think they deserve it. You know, guys like Joe Thompson, the MYP of his softball league last year. Or how about Bob Jenkins? You know, the guy who hit the walk-off homerun to win the championship in his league? After bouncing back from triple bypass surgery due to eating too many hoagies at his games? Yeah, these guys deserve a shot!
Manti Te'o doing an eHarmony commercial
The star linebacker and former Heisman candidate from Notre Dame has been all over the press lately for allegedly taking part in a hoax that included his dead girlfriend, whom never existed. We haven't heard the truth to the story yet, but I'd like to think this would be a great ad. Regardless of what happened, this would be a smart way for Te'o to get back out there in the dating game. I'd like to think his line in this ad would be something like, "eHarmony even posts pictures of your potential dates, so you know that they're real and not dead!"
Keeping My Fingers Crossed
I know Super Bowl commercials are big time and therefore the advertisers would probably never risk putting out spots such as the ones I suggested...but they should. I'll be keeping my fingers crossed in hopes that an ad man reads this and steals my ideas so that I can see at least one of these commercials. In the meantime, be on the lookout for who's expected to be in the commercials on Super Bowl Sunday. Also, don't forget to watch all of the Super Bowl commercials so that you'll have something to talk about at the water cooler on Monday.
More Sports Humor
While you're at it, check out some great Sports Fiction Books from the top of my list. Let me know your thoughts in the comments section!