ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top 7 Social Media Marketing Strategies That You Should Consider?

Updated on December 26, 2018

Social Media Marketing

Top 7 Social Media Marketing Strategies?

It has been found that nowadays most of the digital marketing consumers are on social media platforms and spend more than two hours daily on the messaging services. It is up to you how you reach them.

If you want to build this relationship, the first thing that you need to do is to know them properly. You need to talk and listen to the influencers and pay your best attention to the keywords. Then, use the analytics in order to know your audience in a better way.

You need to take care of the quality of your data as it is something which gives you detailed information about the performance of your content as well as the information of your audience.

It is recommended that you pay attention to the metrics and scale your efforts that you need to accomplish the goals. So, if you use these steps, it can flourish your social media marketing.

The overall structure


  1. Listen to your audience- Worldwide, a typical digital consumer spends about 1 hour and 49 minutes daily on social media networks and the messaging services. You can easily reach them on major platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram etc. Now according to that, these things can help you in a better way.


• Identification of the influencers from your specific industry.

• Keeping an eye on the social selling opportunities.

• Making a list of Keywords.

• Staying ready to tracking the spelling, abbreviation and grammar mistakes.

2. Use the analytics to find out your audience- More than 80 percent of the marketers merge their social media activities into other tools such as CRM platform and others. The quality of the data works as a bedrock for any marketing campaign. You need a clear and sleek data quality before creating a campaign, analyzing the metrics, segmenting the audience and personalizing your overall marketing strategy.

3. Boost your community engagement with employee advocacy- More than 60 percent of the people believe in the social media posts of a company. Keeping those statistics in mind, you need to encourage your employees so that they can be the great brand advocates on social media.

4. Keep optimizing your publicizing strategy- Do not publish your content when any random publication tells you. Publish it when you know that your audience is online. Keep an update on the common practices of the Social media platforms. Associate your content with the other social media campaigns and use the URL that lets you keep the track of the usage.

5. Advertise it in the best way – Spend your money in an effective way. Get your advertisement displayed in front of your target audience as soon as possible. Keep testing for the improvement in your performance and keep tracking your performance with metrics and KPI’s.

6. Pay attention to the important metrics- It is recommended that you only use the measures that add value to your brand. If your goal is not only to raise awareness, we recommend that you should not use the metrics such as Number of likes, shares, download, followers and page views.

7. Keep evaluating your social media marketing efforts- You should always figure out how your social media marketing efforts can affect the email subscribers, services and products offering and the customer service reps workload.

You can use these social media marketing strategies in order to make your brand successful on online platforms.


Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)