- Business and Employment»
- Small Businesses & Entrepreneurs»
- Mail Order & Internet/Web Businesses
Top 7 Video Sharing Sites to Market Your Small Business
As broadband internet expands, and mobile phones proliferate, video marketing is gaining fast as the next hot tool to use in your overall business marketing strategy. However, with the 50+ video sharing sites available, most small business marketers and burgeoning entrepreneurs are not always familiar with the video sharing sites or platforms in order to upload their videos.
Many of these video sharing sites are developed around a specific type of video content or a specific video community; however, there are a few top video sharing sites that provide access to a wide variety of video producers and content depending on your small business needs.
The following gives a summary overview of these top video sharing websites.
Most people think of Youtube when referring to videos and with good reason in October of 2010 Youtube hit a milestone of one billion members added to their site. With their free easy signup policy, robust software tools and ease of use it’s no wonder that this video sharing site is popular all around the world. You can find videos on this video sharing website for almost any possible hobby, interest, business or news item. In addition, with the new Netflix broadband movie network subscription, you can view Youtube videos on your own TV and this makes their video content even more accessible.
Youtube is very easy to use, you can post videos from your laptop or from a cellphone. And if you are interested, you can even specify where you shot the video in order to take advantage of GoogleEarth and other geolocation features. In addition, the internal Youtube interface has a powerful video editing tool that enables a user to edit their video online before publishing and a metrics platform that allows you view the activity, views and social sharing of your video content.
According to the upload requirements posted on their website, your video must be no larger than 1 gigabyte or 10 minutes in length. As with most large files, your upload speed will depend on your internet connection. YouTube accepts movies in AVI, MOV, WMV and MPG formats which is the format that most amateur videos use.
Youtube offers any and every type of video Metacafe is different in that it
hosts mostly carefully reviewed user generated content. It has a streamlined
interface and most of the video content is semi-professional to professional. It has a wide variety of video content
similar to Youtube; however, it has much less video junk.(i.e. copies of tv programs, poorly filmed or offensive home movies, etc.)
Metacafe has gained popularity with video producers because it is one of the few video sharing sites that pays you for your video traffic. The Producer Rewards system rewards videos that bring in the most viewers. Once 20,000 people have viewed your video, Metacafe will pay you $5 for every 1,000 views. Like other video sharing sites, Metacafe has its own video posting standards and can be reviewed on their website for further information. User ratings are taken into account when ranking the best videos. Individual video content files uploaded to this video sharing site must be less than 100MB, but there is no set limit on length. While most of the video content is about humor or comedy skits, this site has many high quality How-to videos.
Break is a video sharing site that knows what it wants to be and sticks to it! Most of the video content on Break is funny and either has to do with bloopers or comedy skits as well as sports or entertainment video. While it has mostly a male user base, Break offers a wide range of video content that is mostly humorous and entertaining. You won’t find any how-to or instructional videos here! And you won’t find any home videos of someone’s graduation, unless someone happened to trip while getting their diploma or your video is about your elderly aunt falling asleep on her birthday cake. (Sorry folks, this video sharing site is what it is.)
Break offers users three different ways to upload content. You can use the upload page on the site, you can email your video to Break or you can upload it directly from your cell phone. You must be a member to upload any content. Break will accept most major video formats, including WMV, AVI, MPG and MOV. You can also post photo albums with JPG, BMP or PNG formats. When submitting your video make sure all video files must be less than 60MB. You can get paid for putting content on Break’s site, but it isn’t as easy as it is on other video sharing sites.
4) Google Video
Google Video is very much like Youtube in that is has a vast amount of video content; however, you are likely to find a greater range of instructional and how-to video content on this site. Google Video has more searchable categories than any other video sharing website which includes Animation, Documentary and Educational that is not readily available on other video sharing sites.
The Google Video account works with the normal Google account that features Gmail, a custom homepage and more. Google doesn’t list an upload limit on their site ; however, if your video is over 100MB, you have to use the Google Upload Program which is a free download. Google Video not only has a large quantity of content, but the quality is also top–notch. This video sharing site has a strict content policy that bans copyright and obscene material.
5) Daily Motion
Dailymotion has a vast amount of international users and has the most diverse video content. Most of the videos on Dailymotion tend to be more professional in nature. Their video content consists of newscasts, professional commercials and short films.
Dailymotion has strict content guidelines that forbid copywrited, pornographic, racist and violent videos that offend human dignity and are contrary to decency or endangers youth.
The producer features, in general, are very
basic. However, you are able to upload videos from your webcam or even from your cell phone.
Revver tends to collect a lot of the videos from other video sharing websites. Revver is one of the few video sharing sites that offer to pay you money for your videos. What they do is attach an ad to the end of your video. If anyone clicks on the ad, you get 50% of the revenue.
Vimeo is both a
popular video sharing website as well as social networking site in it's own right. It's a video sharing site so that new and independent videographers can showcase their short films and original
videos to other filmmaking fans. This site is also popular with some professional filmmakers.
Vimeo does not have a maximum file size for uploads, however, there is a maximum of 500MB of uploading per week, making the maximum file size effectively 500MB. The upload requirements apply only with a free account. You must pay for Vimeo Plus and then your maximum weekly upload limit is raised to 5GB, the site does not display advertising.
Author's Update: Since the initial writing of this article, the horizon for video sharing sites has vastly and dramatically changed. Now only a few of these video sharing sites actually make it on the ever changing list with some of those video sharing sites falling out of the list altogether.
While Youtube is still the powerhouse and is consistently redefining itself for improved video sharing capabilities, customer engagement and advertising opportunities, According to TopTen Reviews' in-depth article, the new list is #1Youtube, #2 Break, #3 Metacafe, #4 Google Video, #5 Dailymotion, #6 Revver, #7 Vidlife, #8 Vimeo, #9 Yahoo Video and #10 Stupid Videos. Vimeo has become popular with small businesses. Since Vimeo is very specific in allowing videos that are solely original content (as opposed to favorite TV shows, etc.) and promotes HD quality video its becoming an attractive venue for posting exclusive content created by small businesses.
Although these video sharing sites are the places you will be posting your video content, you also need to keep in mind that there are new social media platform sites such as Facebook, Twitter and Pinterest that are not video sharing sites per se but will allow the distribution of your video content.
Related Video - Small Business Case Study
While this hub covers the video sharing sites a small business owner can upload his or her video content to, it doesn't address the reason why you should create video content. The following videos give an overview of how powerful video marketing can be for your small business!