ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top Advantages of Marketing Strategies

Updated on August 20, 2010

Many new business owners aren’t aware of what it takes to implement a strong marketing strategy, let alone what its benefits are

Some owners see marketing an extra expense that they simply aren’t ready for as of yet, and they only perform the bare minimum to get the word out. This isn’t the best choice, but as stated many potential owners simply cannot afford to or don’t have the resources necessary to applying marketing to their business efforts. Regardless if the business is upcoming or has been around for years, all businesses will not progress much with and possibly not at all without a marketing strategy of some kind. Below are the top reasons why all business owners should begin taking steps towards developing a marketing plan.

Saves time and money

Time and money are important primary factors of success in the business industry. As you will see below, a marketing strategy helps owners to define a brand so that they don’t spend loads of productivity time marketing a product to the wrong people. A marketing plan provides a blueprint for business owners to follow with hopes to bring in more money than they put out.

Provides a plan

Some will say, well a marketing strategy is a plan after all, isn’t it? Yes this is true to an extent, but not every business uses the same methods to market. Not everyone markets according to a plan, and this is the very reason one should write down a plan and stick to it. A marketing plan acts as a guide as the business progresses, so owners can see where their time and money is going. It provides a look into the future goals of the company, and gives step-by-step directions on how to achieve those goals.

Defines the brand

This is a very important element of the marketing plan because without it, a business wouldn’t last long. They would be exhausted. Defining a brand means knowing what you are selling, and to whom you’re selling it to. In other words, you must also define your audience. Without knowing who to market to, business owners can lose valuable time. The life-insurance company wouldn’t waste time running commercials on a Saturday morning would they?  Is the marketing audience mothers’, teenagers, or senior citizens? Marketing strategies help with issues such as these, and plans out these things.

There are many marketing strategies. The great thing about this is that there is no one way to achieve success. This means business owners can create a marketing plan that they are more comfortable with and take advantage of marketing methods that are best for their company. A marketing strategy is the foundation and key element to achieving success.  This is all possible because marketing saves time and helps business owners to define their product and let potential consumers know they exist. Feel free to take a look at the attached mind map to see how marketing strategies can be beneficial to all companies.

Comments

    0 of 8192 characters used
    Post Comment

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)