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Top Apps from IBM & Apple

Updated on July 21, 2014

The Wall Street Journal App

The Wall Street Journal App
The Wall Street Journal App

Big Changes are Afoot as Apple and IBM Pool Resources!

In what has been hailed as a notable partnership, Apple (AAPL) and IBM (IBM) have announced plans to roll-out 100+ business apps for iPads and iPhones. The alliance between these two giants will see both parties benefiting from the experience of the other. For Apple, massive global reach and higher sales volumes are possible and for IBM, they get to enjoy the benefits of the best products for companies with corporate information technology.

While these two entities certainly had deep divisions in the 1980s and 1990s, both have carved out a particular niche for themselves in the highly competitive technological sector. In the early 1990s, Apple and IBM teamed up to produce an OS to rival Microsoft Windows. The name of the project was Taligent, but it was shelved a few years after the partnership began.

Soon thereafter, Apple engaged in another working partnership with IBM known as Kaleida which also failed, and AIM alliance which met the same fate. Positives were taken from these failed working relationships, helping to put both of these companies back on the map, albeit in different ways. Apple Inc. has gained international acclaim for its computers, smartphones, iPads and iPods, but it has lagged in enterprise software. Fortunately for Apple, this is an area where IBM excels.

IBM & Apple Partnership

IBM & Apple Partnership
IBM & Apple Partnership

Details of the New Apple/IBM Partnership

These companies announced a new working partnership which would see them working together to create enterprise apps for iPads and iPhones. In total, some 100 business apps are going to be delivered with the cloud services provided by IBM.

Both companies bring a particular set of skills to the table, with Apple known for its in-depth customer device knowledge and IBM with an impeccable reputation. The partnership will see IBM selling Apple devices – iPads and iPhones – preloaded with apps for business clients. Business analysts see this as a significant development between these companies. The strategic potential of the Apple/IBM partnership has far-reaching possibilities.

Apple Inc. Products Preferred by High End Companies

Since 92% of Global 500 companies and 98% of Fortune 500 companies already use Apple devices, these business apps will provide the corporate world with instant access to data analytic, from IBM. The information will be available in the cloud, and people will be able to move from conventional methods of retrieving data to cloud-based access.



Massive Goals Hid Failures

It has been suggested that the previous working partnerships between these two giants were ambitious, possibly overreaching. As a result, it was difficult to see important details that ultimately led to their failure. The announcement of a new partnership between these companies will see 100 apps being released for business use. While sales goals for Apple products have not been revealed, both CEOs will be able to evaluate the performance of their working partnership along the way.

The good news for both of these companies is that they are certainly very different to what they were 20 years ago. iPad, iPhone and iPod Touch sales for Apple have soared, making this blue-chip stock one of the world's most prized investments.

IBM Benefits from Increased Sales

For its part, IBM is effectively relegated to being a retail partner of Apple, but it can benefit from substantial hardware profits along the way. History may not have smiled on these two corporations working together in the past, but things certainly change!

Some of the industries that will be able to access the fruits of Apple/IBM working partnership include: insurance industries, transportation, telecom, retail, travel, banking and healthcare. While the particular financial details were not revealed, both Apple and IBM shares spiked after the announcement was made.

Steve Jobs

Steve Jobs
Steve Jobs

The Practical Applications of Financial Trading Apps

One such app making its rounds in cyberspace among traders is the BDB mobile app. It is fully compatible with iPhone, iPad and iPod Touch devices and has been optimised for iPhone 5. This EU-licensed binary options platform makes it possible for traders to trade commodities, forex, stocks and indices, on the go.

By using this particular app, traders have 24/7 access to financial markets all over the world. A wide range of accessible features is available including graphs, news articles, investment advice, top-tier trading platforms, free educational materials and videos, live assistance and potentially high yields per trade. With this app, traders place either call or put options, depending on which direction they believe the future price of the tradable asset will move.

Owing to the fact that tablets and smartphones have largely replaced desktop computers, personal and corporate computing is now mobile. With that increased mobility comes an ever-expanding range of apps. The first batch of apps will be released towards the end of the year, with many more to follow.


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