ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top Businesses That Use Mobile Marketing.

Updated on October 24, 2013

Name Brands Using Mobile To Connect With Consumers.

Spending on Mobile Marketing campaigns is on the rise in response to changing consumer shopping behavior and the increased use of mobile devices being used to make shopping decisions along with the ease in which major brands can reach their targeted audience through their mobile devices.

In 2012, Mobile Marketing generated an estimated $139 billion in U.S. sales and is projected to increase over the next two years by 52% to over $400 billion by 2015 according to a report made by the Mobile Marketing Association. The MMA report also suggests that U.S. companies are gearing up to increase their spending on Mobile Marketing in the coming years.

Here's a rundown on how a few name brands are using Mobile Marketing right now.


Retail giant Macy's is using all Digital Marketing channels in it's latest Mobile Marketing campaigns. Macy's tactic is to spread it's advertising over all "Three Screens" (Television, Internet, and Mobile) to get the maximum exposure in the marketplace. The television ads are aimed at getting viewers to download their mobile shopping app. The mobile app experience enables consumers to shop with their preferred method and receive the same shopping experience whether it be on mobile, Internet, or in-store.

Macy's mobile app will assist the consumer in planning their trip to the store in advance and once in the store the app will help the consumer navigate the various departments within the store of choice.

Macy's is expecting a huge sales response from their mobile app during this year's Black Friday Sale. Mobile app users will be able to view the retailer's Black Friday specials on their mobile devices, create lists, and share with their friends. An advanced view at Macy's specials will be available on their Pinterest page where sharing of what interests Pinterest members will be pinned and re-pinned before the sale event. Cleaver use of social sharing to create "buzz" and anticipation before the sale event.

Victoria's Secret

Victoria's Secret uses the strategy of creating exclusivity with it's Ultimate Shopping Night in-store event. Participants are personally invited via their downloaded iPhone or iPad app. Social media is also used to get the word out about the event encouraging those who see the advertisement to download the mobile app to attend.

When consumers open the mobile invitation they are directed to an in-app landing page that calculates the nearest Victoria's Secret store. To encourage in-store shopping, Victoria's Secret offers $10 and $50 off purchase price for the one-night event.

Twitter is also used to get the word out about the Ultimate Shopping Night.

Domino's Pizza

When you hear marketers talking about Mobile Marketing, their most popular example model is the local pizzeria. Major pizza chain Domino's Pizza has been a long time participant in Mobile Marketing and is leading the pack in providing customers with faster and easier ways to order pizza via mobile.

While competing pizza chains Papa John's and Pizza Hut are still experimenting with Mobile Marketing, Domino's Pizza has lead the way with over 6 million downloads of its mobile app attributing to 35% of its $2 billion in global Internet sales coming from mobile.

A feature of Domino's mobile app is the ability of the customer to track their order on their mobile device. Customers can create a profile within the app to help streamline the ordering process the next time that they place an order. The customer can also receive timely notifications of specials and receive mobile coupons.

A&W Root Beer

Unlike the previous businesses that incorporate using a mobile app, A&W's campaign uses SMS text marketing to offer the promotion of its VIP Club. Similar to Macy's campaign, A&W uses television spots to advertise its campaign. Just text the keyword "burger" to 70626 to receive a free hamburger. When the consumer completes this action, they receive a text coupon to redeem at participating A&W restaurants. As the consumer receives the text coupon they are invited to join the VIP Club to receive more special offers. This is an "opt-in" list building strategy that creates a customer database for A&W to follow up with more incentives for club members to visit their local A&W restaurant.


McDonald's restaurant chain uses a QR code on its take-out bags and drink cups. A QR code is basically a link that when scanned by a mobile device will redirect the mobile device user to a mobile website, mobile app, or video. In this case it's a mobile website that informs the consumer about the nutritional value of the food that McDonald's serves its customers and where the food comes from.

The QR code could also link to an interactive activity such as a game for the kids or other promotional functions.

What Method of Advertising Is Your Business Using Now?

See results


    0 of 8192 characters used
    Post Comment
    • TextWik profile image

      Kenneth Momanyi 

      21 months ago from Seattle

      TextWik ( is a simple, reliable, and easy-to-use SMS (Text) Marketing Software platform with robust features in one simple solution for business to engage customers, increase traffic and boost sales.

      We are connected to mobile carriers globally so that you can send bulk SMS to your customers wherever they are with affordable rate. Our SMS pricing is based on the destination and type of message you’re sending and our pay-as-you-go pricing gives you a fair price no matter what destination you’re sending.

      Considering Sending bulk SMS messages? mass text service is easy to use, reliable, scalable to millions of text messages, and smart enough to help you target the most relevant messages for your subscribers, delivering maximum results.

      On a Final Note:

      With TexWik features ( creating and sending out powerful SMS/MMS marketing campaign is faster. The impact of your campaign is instant for a lower budget, this accounts for both the cost and value for your business.

    • profile image

      Robin Dey 

      2 years ago

      Great list! But you can also try moLotus rich media mobile video messaging platform. It is an innovative and interactive medium that sends personalized greetings and offer messages to the user's phone inbox in minutes while keeping them engaged and delighted.

    • KaneTran profile image

      Kane Tran 

      3 years ago from California, USA

      We are living in the age of technology with smart devices help people better satisfy their needs. So Mobile marketing is an inevitable trend, a part indispensable in the media industry in today's mobile era.

      And CUSTOMERS ARE MOVING TO MOBILE - What are you thinking about this trend ?

      And now, let's create a mobile app to change your businees!

      Go Mobile Apps to convert sales way better!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)