Trade Show Exhibit Insurance
Its happened before and it will happen again. Trade Shows will be cancelled because of a catastrophe. It maybe a hurricane, an earthquake, or a flood, but the events will not take place because of a natural even.
Many of these events will usually attract hundreds of major organizations, companies, and government institutions as participants and as guests. The significant potential attendance from your key audience will only make the impacts of the disaster on the cancelled show worse.
Do not find yourself unprepared for such terrible circumstances. Look for insurance options to protect your marketing material, strategic costs, and time that are all lost when your huge trade show event is cancelled because of flooding or something worse.
This has happened to events in the past. Not a single booth or exhibit was salvageable and everything was lost. One event lost over 2 million in trade show equipment. Its amazing how quickly combined budgets reach high dollar figures and can devastate your business's budget.
If you're working with trade show exhibit companies be sure to find out about the insurance options they include on the items and services you're purchasing. The worst thing that could happen to you is that you loose everything you've invested in without any type of insurance to cover your loses.
Trade show exhibit companies that do not have insurance to help protect their equipment and the booths of their clients are doing an unjust to the individuals they're serving and being paid to help market products. Its an essential item that can be needed when many are not expecting it. It is true that this complex part of trade show exhibiting is difficult to think about, it is one of great importance. Each exhibiting company and each client should ensure that their investments in marketing and strategic growth are insured from the unexpected.