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Trade Show Hand Outs

Updated on March 29, 2010

Trade Show Hand Outs

While it may seem old fashioned or just "traditional," printed material still has the highest potential for maximizing your impact with new customers and contacts. Free giveaway items have their place in trade show marketing, but the brochures, flyers, or business cards you provide with your trade show exhibit generally create the lasting impression. Even if your printed handout is just a presentation piece describing your product, it requires thought and good design to keep it from ending up in the wastebasket at the door.

An inexpensive single color flyer may save you in printing costs but will sacrifice much future profit by being unmemorable and disposed of. Your brochure needs to be in full color. Balance strong memorable headlines and text blocks with striking photography will not only present your information aesthetically but interestingly as well.

An extra way to make sure your brochure stays with your new contacts is through extra incentive offers only available through information printed on the advertising piece. You could offer some bonus product, service, or discount by entering a promotion code on your website. This can also be used to build your email marketing mailing list. Without going overboard, you will need a distinctive business card. Business cards have the advantage of being small enough to be kept even when larger promotional materials have been disposed of.

A striking photograph or portrait can be used or the card can be made on several types of standout material other than paper. Your standard trade show hand outs need to stay within the regulation size for this type of printed material as they are just a part of the industry.

The secret to their advertising success is in making your promotional materials stand out so this tradition will work well for you. As the impression making face for your company remember to make that impression a memorable one.

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      Kayla Moosik 

      8 years ago

      It's a good idea to have a graphic designer help you with your brochure too. They seem simple, but they actually take a lot of thought and skill.

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